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12
Feb

Changing The World: Born Same Day

It is a rare event when two people who will grow up to change the world are born on the same day, but today, February 12, is the birthday of two such men. One was a consummate politician who freed millions of people, and the other was a scientist who revolutionized the way we look...
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15
Jan

Miracles & Heroes 10 Years Ago Today

Hero: The definition of a hero varies from person to person, day to day, and age to age. But 10 years ago today, the Miracle On The Hudson occurred and an undisputed hero emerged from the chaos. US Airways Flight 1549 took off from Laguardia Airport, Queens Long Island on a cold winter day.  Shortly...
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12
Dec

It Was A Very Good Year!

PMGers celebrated  a highly successful 2018 with festivities at Radio Radio in beautiful downtown Huntington. Good time, good cheer, good friends!
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04
Dec

Long Island Strategic Marketing Organization Progressive Marketing Group, Inc. Expands Account Team with New Staff

Progressive Marketing Group, Inc. (PMG), an award-winning Strategic Marketing Organization, has announced two staff additions to its strategic team; Teresa Pelio, account supervisor and Daniel Mercado, account coordinator. “This is an exciting time for our agency,” said Jamie Stanco, President and CEO of PMG. “Teresa and Dan are incredible additions to our team. Their individual...
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27
Jun

Gary Cucchi Named to LIBN’s 2018 Who’s Who in Business Services

Our very own Vice President, Gary Cucchi, was recognized in Long Island Business News’ 2018 “Who’s Who in Business Services” as one of 27 outstanding business leaders. The 20-year marketing industry leader oversees PMG’s business development, operations and client services…and he’s a helluva good cook, too! Mr. Cucchi was selected by LIBN based on exuding confidence...
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08
May

Escape From Alcatraz?

In the great prison film tradition of The Shawshank Redemption, Cool Hand Luke and perhaps more appropriately, One Flew Over The Cuckoo’s Nest, a certain longstanding member of the Progressive Marketing Group family has flown the proverbial coop. None other than the inimitable Sunny Sheppard has escaped and headed for the infinitely greener pastures of doing whatever...
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16
Feb

Mobile Is No Longer Important

That’s right. It is no longer important to consider mobile while developing your company’s web presence – it has now become imperative. In 2012, mobile web usage was an afterthought, accounting for roughly 10% of web page views. Now, according to a recent Statistica Poll, mobile usage has crossed a critical line: It is now...
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13
Dec

Progressive Marketing Group Expanding with New Staff and New Office

December 13, 2017, Huntington Station, NY – Progressive Marketing Group, Inc. (PMG), an award-winning strategic marketing organization, has announced a staff addition: A.J. Schmitz of Huntington as its new Creative Director. As part of PMG’s expansion, the agency has also moved from Melville to a new office in Huntington Station. Mr. Schmitz brings more than...
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22
Nov

Turkey Day Blues

Over the river and through the woods? Thanksgiving is Doomsday if you are a turkey, but its a very good day if you are people.  Thanksgiving, regardless of which version of the real story you adhere to, is a day for pumpkin pie, stuffing, weird  looking casseroles that you have to smile about when you...
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21
Mar

The Immortal Chuck Berry: A Tribute.

I found about Chuck Berry’s passing totally by accident. Was offline decompressing and just happened to glance at the newspaper. Chuck dead? That has to be an oxymoron. Chuck Berry is immortal. His stamp is on every rock and roll or R&B song written since the mid-1950s. Forget about musicians being in his debt. Everyone...
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18
Dec

Giants For Real?

Certainly looks like the NY Giants, aka Big Blue, are for real. They’re playing solid football. Shades of LT and Strahan, they’re playing great defense, and one can only hope they’ll get more offense. You can’t cover Beckham all 4 quarters. Wish them well. As New Yorkers, there’s no sense being green with envy this...
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24
Nov

Turkeys Beware!

Seems to happen around this time every year. And curiously enough, it’s always on a Thursday. I’m sure our Founding Fathers carried the tradition of Thanksgiving from Europe to Plymouth Plantation. But how did they know about football? I suppose turkeys could be delivered via the perfect spiral and I would imagine the Wampanoags were...
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08
Nov

Today’s The Day

Today is the day.  Is it a day that will live in infamy?  No that’s Pearl Harbor Day, December 7.  Or is it a day when the whole country will be celebrating?  No that’s usually July 4th, New Year’s Day or Super Bowl Sunday!  Nor is today the day because in 1895 Wilhelm Roentgen discovered...
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16
Dec

Can Trees Really Smile?

Progressive Marketing Group’s paper-saving initiative has reached 50,000 paper pages saved! Even in this Digital Age, businesses consume a great deal of paper.  PMG has maintained  a low-usage policy for many years. We use various papers for color proofing and general office applications.  We  try to use recycled at all times.  Not easy for signage...
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23
Nov

Happy Thanksgiving To All

It seems to have been happening annually since 1621. Whether it was an act of generosity as it is recorded by History or simply due to the fact that they were outnumbered two to one, the Pilgrims started our greatest American secular tradition: Having family and friends over for turkey, cranberry sauce and a Thursday...
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29
Oct

Stanco Inducted Into Hall Of Fame

It may be quite different from his childhood dreams of enshrinement in the National Baseball Hall Of Fame at Cooperstown, or even the Rock and Roll Hall Of Fame in Cleveland, but Jamie Stanco is now officially a Hall Of Famer. In recognition of his life-long contributions to the marketing and advertising community, Jamie Stanco,...
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07
Jul

Satchel Paige: Don’t look back…

Today is Leroy Robert Paige’s 109th birthday. Or maybe his 110th. Satchel himself wasn’t too sure but settled on 1906. For those of you who don’t know about Satchel Paige, he was the greatest pitcher in the Negro Leagues and might have been the greatest pitcher in Major League Baseball had he been allowed to...
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15
May

The King Is Gone

BB King was the living link to the great bluesmen of previous generations like Muddy Waters, Howlin’ Wolf and Willie Dixon. He was the teacher for another generation that included the likes of Eric Clapton, Stevie Ray Vaughan and Johnny Winter. And he will be a case history for every up and coming picker and...
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12
May

Happy #90 to #8!!

Happy birthday Yogi! The congratulations are from all over the baseball world…and beyond. Perhaps the most unlikely candidate for greatness, all Yogi Berra did was to earn more championship rings than anyone else who every played the game. Many have said that his modesty masked a competitive drive second to none. Many have said he...
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08
May

Happy Birthday NY Mets!

Happy Birthday to the NY Mets on their 54th birthday.  On May 8, 1961 the nickname for the New York Metropolitan Baseball Club officially became  the Mets.  It beat out a host of other names including the Jets, The Islanders, and The Burros ( as in boroughs).  No kidding.  You could look it up, just ask...
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08
Apr

Yankee fan? Yankee hater? New article in NY Sports Day

PMG’s own Jamie Stanco has a current article in NY Sports Day entitled “Yankees Preview:  Character Assassination”.  http://www.nysportsday.com/2015/04/06/yankees-preview-character-assassination/ And though he swears it isn’t an indictment of Brian Cashman,  baseball and sports fans should judge for themselves, no? Here’s a sampling of the article. This isn’t really a character assassination.  I like Brian Cashman, but...
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27
Nov

Happy Hendrixgiving Day

November 27 is Thanksgiving, but in some circles it is equally famous for being the birthday of Jimi Hendrix.  After all, November 27 is only occasionally Thanksgiving, but it is always Jimi’s birthday. He would be 72  this year, hard as that is to believe, and despite the purple haze and voodoo chile, the marketing...
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14
Nov

Why November 14 is an important day?

In addition to being the birthday of my dear friend Lynn J., November 14 is also the 163rd anniversary of the publishing of Moby Dick by Herman Melville. And while PMG is coincidentally located in beautiful downtown Melville, that shouldn’t detract from the fact that Moby Dick was arguably the iconic American novel. Read it...
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21
Jun

It’s Summer!

Summer begins today, at least in the Northern Hemisphere. In 1788 the US Constitution was ratified on this day. And in 2014, PMG surpassed 35,000 sheets of paper saved!
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20
Jun

Puru-Pouri

Puru-Pouri.  You probably didn’t recognize it, but it mean the color “blue” in Maori. It’s hard to believe, but this is MTM’s 10th year of publication! We had such a great reaction to our recent issue about “The Color Red” that we are releasing another color study from our dusty vaults, this one about “The...
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18
Dec
30
Jul

Conservation Works!

Q. How long does it take to save 5 miles of paper? A. Not long. Progressive Marketing Group’s paper-saving initiative has reached 28,000 pages saved. That’s 56 reams. Nearly five miles of paper. Yessssss! We’ve also managed to save 1,200+ bottles, both plastic and glass, from the trash and recycle them. While the $60 is...
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06
Sep

3.4 Miles Up A Pine Tree?

I’m pleased to note that Progressive Marketing Group’s paper-saving initiative has reached 20,000 paper pages saved. In researching how paper is made (mostly from pine), estimates vary wildly re: the number of sheets derived from the “average pine tree”.  Tree girth, length, density and taper make generalizations unreliable.  But @500 sheets to a ream, 20,000...
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31
May

Happy (?) 75th Birthday

Just one of those obscure tidbits. This past May 11th is the 75th birthday of a true legend. FDR was president. There were only 48 states. The world was in the throes of the depression (well maybe that hasn’t changed). Jack Nicholson, Morgan Freeman, George Carlin and Merle Haggard were born. There were no computers,...
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22
Feb

Marketing & The Man of Steel

How positioning Gives Superman Strength The logo on his chest has become one of the world’s most recognizable symbols.  The royal blue, red and gold of his costume are the colors that superheros are made of.  But the defining difference between Superman and the rest of the DC and Marvel heroes is his message.  He...
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07
Feb

Reach out and touch someone…but only if they like it!

5 Tips to Getting the Most out of Email and Customer Relations Marketing (CRM) Campaigns In businesses today staying top of mind with your client is an essential part of success in the sales cycle.  Reaching out and touching your clients as part of your relationship management used to be a lot more time consuming,...
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13
Jan

Branding. What is it…and why do we use it?

Branding just might be the most crucial elements in marketing, but it is definitely the most conceptually misunderstood marketing tool…even by some professionals. Keep in mind that no one can actually create your brand…except your audience.  Your brand is what your audience thinks of you…and in an ideal world this is often guided or formulated...
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04
Jan

Hello world!

Welcome to the first entry of the PMG Blog, a recent addition to our outward communication channels, channels that also include our website and newsletter Marketshare through Mindshare. To blog or not to blog was the question.  As a strategic marketing organization, our decisions often warrant great debates over the pros and cons of any...
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