PMG was voted Best Public Relations Firm in the 2023 Long Island Business News Reader Rankings…again. Thank you to all our friends and supporters, along with LIBN’s readership for voting for us. The Reader Rankings poll surveys LIBN readers on their preferred Long Island-based businesses and organizations in dozens of categories. Congratulations to all winners!Read More
Congratulations to PMG client Charles Evans Center on the launch of their new website! Designed, developed and programmed by PMG, the new website includes information about Charles Evans Center and their full breadth of services and programs, information on ways to give and career opportunities. The site is streamlined for a better User Experience. Check...Read More
Water conservation is just as important now as it was in the beginning of the summer – in fact, water conservation is something we can do year round! PMG works with many independent water districts and understands the importance of water conservation during peak season (May through September) and throughout the year. Here are some...Read More
Hubspot recently released their 2023 State of Marketing report highlighting some key marketing strategy trends. Click on the image above to see the full report. How can you include some of these highlights in your marketing plan? Contact our team today to see how we can help you elevate your marketing plan.Read More
Memorial Day is not merely a day for parades, bargain retail sales, barbecues and a Monday off for a long weekend. Rather, it a National Day of Remembrance, the most solemn of all federal holidays. It recognizes, honors and celebrates those men and women who have made the ultimate sacrifice, giving their lives serving in...Read More
PMG has been nominated for not one, but TWO “Best” categories in LIBN’S 2023 Reader Rankings Awards! You can vote DAILY!… Voting ends Friday, June 16th! Cast your votes here: https://libn.com/readerrankings/#/gallery?group=446134 Read More
Today is Global Accessibility Awareness Day! At PMG we consider accessibility of utmost importance when building a website. We encourage all who inquire about website design, maintenance, and revisions to include an accessibility widget, and accessibility policy, that assists individuals with disabilities so that they are able to fully access what the site offers. “As...Read More
PMG is looking for an account manager and project coordinator. Email us at info@pmgstrategic.com to learn about a career with Long Island’s leading strategic marketing organization.Read More
PMG client and non-profit, Adults and Children with Learning and Developmental Disabilities, Inc. (ACLD) recently announced the launch of its new employment opportunity and business, Candleworks. The business was developed by ACLD for adults with autism, learning and developmental disabilities to gain meaningful employment and economic self-sufficiency, and to make great quality candles to share...Read More
It’s true! In the upcoming months, Google will be making a transition from Universal Analytics to Google Analytics 4 (GA4). Universal Analytics, which is the type of Google Analytics account used on many websites, will stop processing new hits on July 1, 2023. As of now, Google indicates that you will be able to access...Read More
Levittown Community Action Coalition (LCAC), a prevention coalition with a mission to create a safe, healthy, and secure community where fewer lives are impacted by addiction, announces the launch of their new brand and communications program. The communications program, strategized and designed by PMG, includes a new visual identity and logo which embodies the spirit...Read More
PMG recently launched a new website for Frisch Financial Group. Dedicated to the client experience in-person and online, Frisch partnered with PMG to create a fresh new look and brand-new website. The new website includes an updated client portal where Frisch clients can securely access their portfolio and upload important documents, insights page with content...Read More
Today is National Vietnam War Veterans Day. Please join us in saluting the fearless, the forgotten and the fallen men and women who proudly served our nation at a time of unprecedented discord.Read More
It’s the time of year when trend reports run wild with marketing insights and expectations for 2023. Based on various metrics, marketing publications and bloggers make predictions and send them off to the world. The job of strategic marketing professionals like PMG is to review the trends and insights and evaluate how to best tailor...Read More
Collaborating with PACT (Partnering In Action Change For Tomorrow) and Babylon Cares, the PMG team has been hard at work on a cross-county cannabis safety awareness campaign. As a society, keeping our youth, families and community members safe is of paramount importance. Now that cannabis is legal for recreational adult use and licensed sale in...Read More
To kick off 2023, The Incorporated Village of Bayville unveiled a new logo and website with an announcement to their 8,400 residents. Officially incorporated in 1919, few villages on Long Island offer as much as the Village of Bayville, including majestic views of the Long Island Sound, seaside restaurants, boating and beaches. The new logo...Read More
Congrats to our client, Candleworks by ACLD, on their newly launched website designed by PMG! Located on Long Island, New York, Candleworks was created in 2022 by not-for-profit agency Adults and Children with Learning and Developmental Disabilities, Inc. (ACLD). As an extension of ACLD’s mission to provide opportunities for individuals with learning and developmental disabilities...Read More
Congratulations to our friends at Adults and Children with Learning and Developmental Disabilities, Inc. (ACLD) as they celebrated 65 years of serving individuals with intellectual, learning, and developmental disabilities at their annual Enviable Life Ball. The ballroom at The Garden City Hotel was filled with supporters and over $340,000 was raised for the exclusive benefit...Read More
Can we say pure JOY? Pantone has chosen Viva Magenta (Pantone 18-1750) as the 2023 color of the year. The deep vibrance of this earthy-red color expresses strength, joy, and optimism. Leatrice Eiseman, Executive Director of the Pantone Color Institute comments, “In this age of technology, we look to draw inspiration from nature and what...Read More
Congratulations to Garden City Park Water District on the launch of their new website! The site features up-to-date District news and information. Along with Annual Water Quality Reports and local regulations, District residents now have access to resources about how to detect leaking pipes, monitor at-home water usage and conserve water in their homes. Visit...Read More
As we all know October is Breast Cancer Awareness Month. Today, October 21, is “Wear It Pink Day” when thousands of amazing people wear pink in their communities, workplaces and schools to keep raising awareness for breast cancer throughout the month. We support the fighters, admire the survivors and honor the taken. Never give up...Read More
We are all guilty of having a messy virtual desktop at one time or another. Most of us have good intentions to clean it up, but often we don’t know where to start. Being that October 17, 2022 is National Clean Your Virtual Desktop Day, here are a few tips to get your virtual desktop...Read More
October 10 is World Mental Health Day, aimed at raising awareness in support of mental health and wellness across the globe. Nearly one in five US adults will experience a mental illness in a given year and more than 50% will be diagnosed with a mental illness or disorder at some point in their lives....Read More
On August 16, 2022, PMG helped to coordinate a day of fun with Jovia Financial Credit Union for 100 children, their parents and their caregivers at Splish Splash Water Park in Riverhead, NY. The families received free admission from Splish Splash along with food and drink vouchers donated by Jovia Financial Credit Union. Splish Splash and...Read More
For the fifth year in a row, PMG’s Creative Director, A.J. Schmitz, was a judge for the prestigious E Source 2022 Utility Ad Awards Contest, the energy industry’s largest and most comprehensive marketing and advertising competition. With submissions from over 50 utility companies, the contest evaluates the advertising and marketing creativity of electric, gas and...Read More
On September 15, 1997, Larry Page and Sergey Brin, PhD registered the domain name ‘google.com,’ deciding on the name Google as a misspelling of the word ‘googol’ which is the number 1 with 100 zeros after it, demonstrating that the information on the internet is enormous. Almost a year later, on September 7, 1998, Google...Read More
After more than a two-year hiatus, PMG client ACLD welcomed back their first volunteer group since 2019. More than 50 volunteers from Keller Williams Realty of Greater Nassau participated in a day of service to beautify ACLD’s Bethpage campus. Volunteers participated in outdoor maintenance activities such as laying down mulch, planting annuals and perennials, and...Read More
PMG was voted Best Advertising Agency and Best Public Relations Firm in the 2022 Long Island Business News Reader Rankings…again. The poll, conducted by LIBN annually, surveys voters and readers on their preferred Long Island-based businesses and organizations in dozens of categories. PMG was voted #1 in two categories: Top Winner in the “Best Advertising...Read More
Tens of thousands of construction projects and repairs require digging and excavation every year. The potential for accidents around digging sites is real. New York 811 is the designated not-for-profit that communicates between utility companies, contractors, individuals, private excavation companies and others who are planning to dig in the five boroughs of New York City...Read More
PMG salutes D&B Engineers and Architects for being recognized by LIBN as Top Engineering Firm in the 2022 Real Estate, Architecture & Engineering (REAE) Awards. Congratulations! https://www.db-eng.com/db-named-top-engineering-firm/Read More
Did you know that more than 40% of total internet traffic in 2022 is attributable to bots? But what is a bot, and did you know that there are ‘good’ bots and ‘bad’ bots? As an example, search engines use good bots to scan your site to discover your content and without them, search engines...Read More
Not only does PMG post great content through social media, but we also send pretty cool emails. Not on our emailing list? Sign up for our email list today to keep up to date. Sign up hereRead More
The Long Island Council of the Navy League of the United States has recently launched a new website, longislandnavyleague.org, befitting its avowed purpose to support the US Navy and its initiatives. The new site features straightforward navigation and pertinent imagery that illustrates the rapid response, mission and purpose, and camaraderie of the Navy League. Visitors can easily navigate and view...Read More
The day was launched in 2010 to recognize and celebrate social media’s impact on global communication. The first social media platform is widely considered to be Sixdegrees that began in 1997 and was shut down in 2001. Other social media platforms launched in the years after including Friendster in 2002, LinkedIn in 2003, both MySpace...Read More
May is ALS Awareness Month and aims to raise visibility, support and advocacy for those who suffer with ALS (amyotrophic lateral sclerosis), also known as Lou Gehrig’s Disease. ALS is a progressively neurodegenerative disease that affects nerve cells in the brain and spinal cord, impacting a person’s ability to speak, swallow, breathe and walk. ALS...Read More
Whether it’s engineers designing infrastructure, crews fixing a water main break or lab workers ensuring the safety of your tap water, water professionals are working tirelessly to bring you high-quality drinking water for cooling off after a workout or cleaning fruits and veggies for a snack. PMG salutes all the water providers on Long Island...Read More
PMG recently launched Borg Insurance Agency & Associates’ new website. The new website has increased capability for it’s users including getting a quote, making a claim and updated content. Visit their website at https://www.borgins.com/Read More
Imagine The Possibilities! YES is a Finalist for the Imagine Awards 2022. One of PMG’s loving clients is YES Community Counseling Center. A support-service fixture within the Massapequa and Levittown communities, the organization was established nearly 45 years ago to increase awareness about personal and community issues, substance prevention and treatment. Their goal is to...Read More
March 22 is World Water Day On this day we celebrate water and raise awareness of the 2 billion people living without access to safe water. The theme of this year’s World Water Day is groundwater. Groundwater is invisible, but its impact is visible everywhere. Our drinking water and sanitation, our food supply and natural...Read More
We all know the jingle…“The best part of waking up, is Folgers in your cup.” (You’re singing it in your head right now, aren’t you?) Recently Folgers has released a new campaign with a completely different sound. The newest Folgers commercial features the 1982 hit “Bad Reputation” by Joan Jett and The Blackhearts along with...Read More
YES Community Counseling Center’s Partnering in Action Change for Tomorrow (PACT) Initiative recently launched a new underage drinking prevention campaign: “Alcohol and Teens Don’t Mix! Be Their Guide. Don’t Provide.” The campaign, conceived and designed in collaboration with PMG, focuses on helping parents speak with their children about the dangers of underage drinking and helping...Read More
Lots of people love snow and just as many seem to hate it, but one thing everyone can agree on is that snow can be beautiful. And thanks to new high-resolution photographs, we can now see beautiful, never-before-captured microscopic details of snowflakes. These photos and the intricate details of each snowflake underscore how impactful high-quality visuals...Read More
As 2022 begins, we are still in transition to a new world where physical and digital realms have merged like never before, and the Pantone Color of 2022 is a perfect symbol of that fusion. Pantone 17-3938 “Very Peri” illustrates modern life and how color trends in the digital world are manifested in the physical...Read More
It seems that the sandwich comprised of peanut butter and marshmallow fluff didn’t have a place in the Merriam-Webster dictionary until October 2021! The fluffernutter is a childhood favorite and has been a popular PMG snack break for those in the office for many years. It just goes to show how casual language evolves much...Read More
Congratulations to PMG client ACLD on the opening of B.L.U.E. (Balanced Living Unlimited Exploration), their newest Adult Day Program! A ribbon cutting ceremony was held at the brand new facility, located in Deer Park, NY, on November 11, 2021. B.L.U.E. is an autism-focused day program for 30 adults on the autism spectrum. This new program...Read More
PMG client, and longtime friends, ACLD are hosting their annual Enviable Life Ball at The Garden City Hotel on October 7, 2021, in support of their mission to provide opportunities for children and adults with learning and developmental disabilities to pursue enviable lives. To register for your dinner tickets and sponsorship opportunities, visit: https://www.acld.org/support-us/events/enviable-life-ball/Read More
We are excited to announce that the Greenlawn Fireman’s Fair is back this year! The Fair will take place September 2nd, 3rd, 4th and 6th. Enjoy lots of family fun, food and raffles with great prizes. The Fireman’s Parade will be on Thursday night at 7pm. For more information, visit https://greenlawnfd.org/about/firemans-fair/Read More
Progressive Marketing Group, Inc. is proud to announce that we have been chosen as a Top Winner in the 2021 LIBN Reader Rankings Awards for Best Advertising Agency and Best Public Relations Firm! Thank you to everyone who voted for us. Thank you to those who also voted for our friends and colleagues who were...Read More
D&B Engineers and Architects regularly supports a number of good works. Bringing water to a village in Nigeria through weCare Africa is a prime example of how initiative backed by a firm commitment can make a huge difference to people on a hyper local level. Click here to download Project Sheet (PDF)Read More
Well, in most instances it’s the first visual impression someone will make of a business’ brand and identity. Remember though, a logo is not one’s identity, and not all logos need to be completely comprehensive in nature. Yet they need to manifest into all representational branding vehicles…from a business card…to billboards…to brochures…to digital marketing. For...Read More
Fresh with a brand new infrastructure and design, PMG recently launched PACT’s new website. With a focus on enhancing the communication of the organization’s mission and initiative for substance use prevention, the new website will be a valuable resource as PACT (Partnering In Action Change For Tomorrow) continues to educate and make a difference! Visit...Read More
Happy June 30th, also known as Social Media Day! In its short life, social media has redefined how people interact, communicate and share with family, friends and the world. With the launch of Friendster in 2002 and MySpace in 2003, social media became mainstream. Then 2004 brought the founding of the king of social media,...Read More
PMG client, The Window Shop, located in the heart of Northport Village, has been serving their neighborhood since 1976. The Window Shop is committed to providing a personalized shopping experience while offering a selection of famous collections, exciting new designers, fine jewelry and timepieces. So, if you find yourself strolling along Main Street or looking...Read More
Each year Long Island Business News (LIBN) highlights select “senior level executives who consistently demonstrate remarkable leadership skills, integrity, values, vision, commitment to excellence, company performance, community service and diversity.” To be highlighted amongst the elite executives of Long Island is an honor, and this year David A. Frisch, CPA, CFP®, PFS of Frisch Financial has...Read More
Join us for 2 outstanding fundraising events that support ACLD: 2021 Annual Golf Outing on June 7 and Poker for a Purpose on July 13. For details, tickets and sponsorship info go to: ACLDgolf.org and PokerForAPurpose.orgRead More
Case studies. Success stories. Client monographs. However you would like to refer to them, if your content strategy does not include case studies, then you are missing out on an effective way to communicate the value and benefits of your products or services to your audiences. Case studies are a marketing staple. Rather than simply...Read More
Hello friends of PMG, Once again, LIBN is accepting nominations for the prestigious LIBN Reader Rankings Awards. As you know, PMG was honored in both 2019 and 2020 in the Advertising Agency and Public Relations Firm categories. Nominations will be accepted between April 12 and April 23 as the first part of the competition. The companies...Read More
The favorite crayon color of most Americans is blue, and in honor of National Crayon Day on March 31, we decided to see how the PMG team’s color preferences stack up against the average American. Here are the replies: Teresa – Ha! Cerulean Blue is my pick! It reminds me of the waters and makes...Read More
PMG sends a special shout out to all doctors on National Doctors’ Day 2021. Perhaps at no time in recent memory have we been more grateful to our community’s dedicated physicians than we have been in the past year. Extra acknowledgement to the physicians at Northwell Health, AFC Urgent Care and Charles Evans Center. Thank you for all that...Read More
Monday, March 22 is World Water Day. It was established in 1993 by the United Nations to boost global awareness and to focus attention on safe water. The theme of 2021 is “Valuing water.” Most of us take water for granted. We turn the tap or the spigot and out it comes. Many of us...Read More
It’s been over one year since the first documented case of COVID-19 in New York State and shortly thereafter, New York State was in a state of emergency. About a week later, PMG and many other companies took their businesses remote and in-office employees transitioned to working from home. Those first few weeks (and months)...Read More
Congratulations to Robert Ciatto on being named Executive Director of Adults and Children with Learning and Developmental Disabilities, Inc. (ACLD). Rob took the helm on January 1, 2021, succeeding Robert C. Goldsmith, and has more than 25 years of experience supporting people with developmental disabilities. His strategic direction and innovative leadership will help build upon...Read More
According to Research, One Word Can Predict a Musical Hit…and You Can Use the Same Word for Impact in Your Sales and Marketing Messages. Marketing professors at Wharton and York University processed thousands of hit songs to determine if there were language patterns that contributed to success. Their results may surprise you and, even better, can...Read More
Every Super Bowl, one thing that is just about as entertaining as the game are the commercials. Below are the best Super Bowl 55 commercials. Which was your favorite?Read More
“If advertisers want to reach consumers, they need to make house calls.” In this article, the American Marketing Association addresses how the pandemic has resulted in a shift in how advertisers can best reach consumers. With more people working and staying at home on their computers and smartphones due to COVID-19 and quarantining, this article shares insights...Read More
COVID-19 vaccines have been rolled out in the U.S. and around the world, and the race between vaccine manufacturers has been competitive. Specifically, Pfizer has built a strong marketing campaign from the outset, beginning with trademarking the slogan “Science Will Win” and gaining a second trademark in December 2020 for “Science Will Make The Breakthrough.”...Read More
Super Bowl LV is set to be a battle between veteran quarterback Tom Brady and the Tampa Bay Buccaneers and rising star quarterback Patrick Mahomes and defending champions the Kansas City Chiefs. Leading up to the big game day, let’s take a look back at the best Super Bowl Commercials of 2019.Read More
Football playoffs are well underway! With the AFC and NFC finals coming up next weekend and in anticipation of the big game on February 7th, take a look back on the best Super Bowl commercials of 2018.Read More
Sometimes less is more, especially in today’s world of brand identity. Last week Burger King announced it will be taking a more minimalistic approach with the logo, making this its first new logo in more than 20 years. Keeping it clean, bold and simple, the new Burger King logo emulates their old logo used from...Read More
Football playoffs kicked off this weekend including the Wild Card spots! In honor of the upcoming Super Bowl LV, we will be sharing the “best of…” television commercials leading up to the big game! Here are the Best Super Bowl Commercials of 2017. Enjoy…let us know which was your favorite in the comments below, and watch...Read More
The seventh Long Island Uncle Giuseppe’s Marketplace has opened within Sunset Plaza, 112 Deer Park Avenue, North Babylon. The grand opening and ribbon cutting ceremony for the new store, coordinated by Gary Cucchi of PMG and Bill Corbett of Corbett Public Relations went off today, January 8, 2021. Local elected officials, civic associations and local...Read More
If you’re anything like us at PMG, you’ve probably read more books in 2020 than in any other year you can remember. And now, lucky for us, The New York Public Library has just released its lists of Best Books of 2020. The lists include best books for kids, best books for adults, best poetry books,...Read More
Full of new features and with a brand new infrastructure and design, PMG recently launched ACA/NY’s new website. With a focus on facilitating enhanced communication between members and the organization, the new website will be a valuable resource as ACA/NY moves into 2021. Visit the site at www.acany.org.Read More
The private charter company recently announced the addition of three aircraft to its growing fleet. Nick Tarascio, CEO of the Farmingdale, NY-based aviation services company held a press conference on November 19, 2020 with government and business leaders announcing the company’s new aircraft and the company’s plans to hire at least 45 employees within the next year. Tarascio was...Read More
The holidays and holiday shopping will certainly be different this year. Black Friday, Small Business Saturday, Cyber Monday and Giving Tuesday won’t look like they did last year thanks to the pandemic world we live in. Consumer researchers predict there will be shopping, just not in the same way and at the same scale as in the past. Check out the...Read More
Join PMG in our support of ACLD’s virtual event Live Love Laugh on December 4. Go to ACLDLiveLoveLaugh.org for information and tickets. LIVE, LOVE, LAUGH is a celebration of life, heroism, strength and optimism. We invite you to join us for an inspirational evening that brings together friends, families, supporters and staff members in celebration...Read More
For the few and the proud from the many and the thankful, words cannot adequately express our gratitude for your service and dedication to our freedoms.Read More
This year, we all needed to adapt to the ‘new normal’ and so did our marketing campaigns and messaging. Take a look at how KFC created this very clever and memorable marketing campaign around changing their slogan “its finger lickin’ good” to fit the current environment.Read More
Just what is the Movember movement? As it began back in 2003, the idea was to raise awareness of men’s health, suicide prevention and cancer by growing out a mustache (or beard)…find out ways you can participate in this cause and have fun in doing so! https://us.movember.com/?homeRead More
The year 2000 represented not only the dawning of a new century, but also the dawning of a new era for PMG – it was the year Jessica L. Rubano joined the ranks of PMG fresh out of Dartmouth College, beginning her career learning the ins and outs of the business of strategic marketing as...Read More
October 16 is National Boss’ Day, and it also happens to be National Dictionary Day. So, in honor of Jamie Stanco, our boss and the founder of PMG (…and our resident logophile), here are some of his favorite words and their definitions so you don’t need to look them up in the dictionary… extant – in...Read More
Join your friends at PMG for ACLD’s virtual, all-request dueling piano party on Saturday, October 24, 2020 at 6:30PM. Attendees control the playlist by making song requests and bumping songs they don’t want to hear! The event promises incredible live music, lots of laughs and fun! Learn more and register at: https://www.acld.org/support-us/events/shake-up-your-saturday-night-with-acld/Read More
For the third year in a row, PMG’s Creative Director, A.J. Schmitz, was selected to judge the prestigious E Source 2020 Utility Ad Awards Contest, the energy industry’s largest and most comprehensive competition. The contest evaluates creative excellence in the advertising of electric, gas and water utility companies that have generated results such as increasing...Read More
September 30 is National Podcast Day! Did you know that the word ‘podcast’ is derived from the words ‘iPod’ and ‘broadcast’ because most people were using the Apple iPod to listen to podcasts when the term was coined in 2004? Today, over 850,000 active podcasts are streamed using platforms such as Apple Podcasts (formerly iTunes), Google Podcasts...Read More
There are milestones that last a moment and others that last forever. September 21 is a milestone for New York…National New York Day…and the iconic New York logo, slogan and song, ‘I LOVE NY’, may live forever. I LOVE NY – From Montauk to Buffalo and Everything In Between I LOVE NY became the theme of a...Read More
ALS Ride For Life, Inc. is a not-for-profit corporation founded by ALS patients, caregivers and those who care about people living with ALS. Help ALS Ride For Life make a difference in the lives of ALS patients by participating in this year’s Virtual Walk-Run-Bike Event all throughout October 2020. For more info on the Virtual Walk-Run-Bike Event,...Read More
Today is officially National Ampersand Day, so let’s celebrate and pay tribute to this funny little symbol! And as the official National Ampersand logo says, “fabulous & functional & fun”! First a little history lesson. The symbol “&” comes from the Latin word for “and” which was “et”. In Old Roman cursive, it became common...Read More
Dedicated to promoting substance abuse prevention, Levittown Community Action Coalition (LCAC) is committed to addressing the issues associated with heroin, opiates and prescription drug misuse among youth in the Levittown and Island Trees communities. As the coalition has grown in advancing its mission and providing education and resources, it was important to elevate the brand...Read More
The ‘Uncorked for ACLD’ wine tasting virtual event was held on August 7th with guests enjoying some of the vineyard’s most popular brands from the comfort of their homes and even their boats.Read More
Progressive Marketing Group, Inc. is proud to announce that we have been chosen as a finalist in the 2020 LIBN Reader Rankings Awards for Best Advertising Agency and Best Public Relations Firm. There was some intense competition, and PMG would like to congratulate all the winners. Thank you to everyone who voted for us. Thank...Read More
According to the most recent updates, almost 2 million people in the tristate area have lost electricity due to the powerful storm Isaias. Being suddenly without power reminds us how much we take it for granted and how many things in our everyday lives need electricity. Here are the weird things we found ourselves doing...Read More
In the spirit of World Wide Web Day, below are a few related hyperlinks: World Wide Web day is celebrated August 1 every year. In 1989, Tim Berners-Lee, while working at the CERN center in Geneva, Switzerland, had the idea to communicate with his co-workers via hyperlinks. Now, more than 30 years later, this web of interconnected links has...Read More
August is almost here. People are getting used to the new normal. It’s time to reassess your organization’s marketing strategies for the remainder of 2020. Are you having trouble reaching prospects now that they’re working from home? Does your website messaging reflect the changing needs of your marketplace? Have your trade shows been cancelled and...Read More
While we aren’t traveling much these days, there are still some great destinations right here on Long Island. Check out these hidden (and not-so-hidden) Long Island gems compiled from PMGers’ favorite local day trips: ‘So-Cute!’ Villages and Main Streets – Long Island is home to many picturesque Main Streets and shopping districts. Be sure to check out Northport...Read More
Whether you like yours shaken or stirred, with gin or with vodka, with a twist or with olives, or as part of a more extravagant drink – National Martini Day, June 19, is the perfect day to celebrate this cocktail. Like other origins, the birth of the martini is up for debate, whether it be...Read More
During the economic slowdown resulting from the coronavirus pandemic, PMG’s mantra of ‘Marketshare through Mindshare’ has never been more relevant. This article in Forbes discusses positioning your brand and your business in the minds of your clients by rethinking your marketing messages to have the most impact. https://www.forbes.com/sites/forbesagencycouncil/2020/05/21/marketing-during-an-economic-downturn/#3255137b35d1Read More
On June 6, 1933, excited drivers parked their automobiles on the grounds of Park-In Theaters, the first ever drive-in movie theater, located on Crescent Boulevard in Camden, New Jersey. After its initial popularity, the idea caught on and soon drive-in theaters began popping up all over the country. One of the largest was the All-Weather...Read More
Good morning friends and supporters of PMG, Once again, LIBN is accepting nominations for the prestigious LIBN Reader Rankings Awards. As you know, PMG was honored last year with the Best Advertising Agency award and the Best Public Relations Firm award. LIBN is accepting nominations from now through June 8, and if PMG is nominated,...Read More
Here’s an exclusive look at how the PMG team powers up before we get to work! Coffee is as essential as the cup we drink it from, and here is a collection of PMG’s favorite cups and mugs! By the way, can you guess which mug belongs to which PMGer?Read More
Did you know there are over 30 million small businesses in the United States? More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year. Small Business Week, usually the first week of May, was created more...Read More
April 25th is National Prescription Drug Take Back Day – a day when the community is asked to safely dispose of their unneeded and expired prescription medication at local police departments and organized events. Even though Drug Take Back Programs have been postponed due to COVID-19, there are other steps you can implement in your...Read More
The debate about how to pronounce the popular looping video clip known as a GIF (short for Graphics Interchange Format) has been a hot discussion for years. Recently, the peanut butter brand Jif has decided to settle it with this fun new campaign! The peanut butter brand asserts that it is pronounced “Gif” with a...Read More
Blue is a much-maligned color. It’s associated with sadness, but it’s also the color of water, which is the foundation of life! And blue is the Pantone Color of the Year for 2020…Pantone 19-4052 Classic Blue to be exact. If there are people who know about color, it’s the folks at Pantone. It’s the industry...Read More
PMG was selected by Long Island Business News (LIBN) voters as Top Winner for “Best Advertising/Marketing Agency” and Winner for “Best Public Relations Firm” in the 2019 LIBN Reader Rankings poll.Read More
We will never forget. When Franklin Roosevelt coined the phrase “a day that will live in infamy” he was referring to the attack on Pearl Harbor, December 7, 1941. Today, to most Americans, that phrase should apply to September 11, 2001. It has been eighteen years since the events of that day changed the world...Read More
June 6th Today is the day the world changed. To be more specific, it was 75 years ago today when Operation Overlord began and the rugged Normandy coast produced names that will be honored for all history…Omaha Beach, Utah Beach, Gold Beach, Sword Beach, Juno Beach…as well as the names of the more than 150,000...Read More
It is a rare event when two people who will grow up to change the world are born on the same day, but today, February 12, is the birthday of two such men. One was a consummate politician who freed millions of people, and the other was a scientist who revolutionized the way we look...Read More
Hero: The definition of a hero varies from person to person, day to day, and age to age. But 10 years ago today, the Miracle On The Hudson occurred and an undisputed hero emerged from the chaos. US Airways Flight 1549 took off from Laguardia Airport, Queens Long Island on a cold winter day. Shortly...Read More
PMGers celebrated a highly successful 2018 with festivities at Radio Radio in beautiful downtown Huntington. Good time, good cheer, good friends!Read More
Progressive Marketing Group, Inc. (PMG), an award-winning Strategic Marketing Organization, has announced two staff additions to its strategic team; Teresa Pelio, account supervisor and Daniel Mercado, account coordinator. “This is an exciting time for our agency,” said Jamie Stanco, President and CEO of PMG. “Teresa and Dan are incredible additions to our team. Their individual...Read More
Our very own Vice President, Gary Cucchi, was recognized in Long Island Business News’ 2018 “Who’s Who in Business Services” as one of 27 outstanding business leaders. The 20-year marketing industry leader oversees PMG’s business development, operations and client services…and he’s a helluva good cook, too! Mr. Cucchi was selected by LIBN based on exuding confidence...Read More
In the great prison film tradition of The Shawshank Redemption, Cool Hand Luke and perhaps more appropriately, One Flew Over The Cuckoo’s Nest, a certain longstanding member of the Progressive Marketing Group family has flown the proverbial coop. None other than the inimitable Sunny Sheppard has escaped and headed for the infinitely greener pastures of doing whatever...Read More
That’s right. It is no longer important to consider mobile while developing your company’s web presence – it has now become imperative. In 2012, mobile web usage was an afterthought, accounting for roughly 10% of web page views. Now, according to a recent Statistica Poll, mobile usage has crossed a critical line: It is now...Read More
December 13, 2017, Huntington Station, NY – Progressive Marketing Group, Inc. (PMG), an award-winning strategic marketing organization, has announced a staff addition: A.J. Schmitz of Huntington as its new Creative Director. As part of PMG’s expansion, the agency has also moved from Melville to a new office in Huntington Station. Mr. Schmitz brings more than...Read More
I found about Chuck Berry’s passing totally by accident. Was offline decompressing and just happened to glance at the newspaper. Chuck dead? That has to be an oxymoron. Chuck Berry is immortal. His stamp is on every rock and roll or R&B song written since the mid-1950s. Forget about musicians being in his debt. Everyone...Read More
Certainly looks like the NY Giants, aka Big Blue, are for real. They’re playing solid football. Shades of LT and Strahan, they’re playing great defense, and one can only hope they’ll get more offense. You can’t cover Beckham all 4 quarters. Wish them well. As New Yorkers, there’s no sense being green with envy this...Read More
Seems to happen around this time every year. And curiously enough, it’s always on a Thursday. I’m sure our Founding Fathers carried the tradition of Thanksgiving from Europe to Plymouth Plantation. But how did they know about football? I suppose turkeys could be delivered via the perfect spiral and I would imagine the Wampanoags were...Read More
Today is the day. Is it a day that will live in infamy? No that’s Pearl Harbor Day, December 7. Or is it a day when the whole country will be celebrating? No that’s usually July 4th, New Year’s Day or Super Bowl Sunday! Nor is today the day because in 1895 Wilhelm Roentgen discovered...Read More
Progressive Marketing Group’s paper-saving initiative has reached 50,000 paper pages saved! Even in this Digital Age, businesses consume a great deal of paper. PMG has maintained a low-usage policy for many years. We use various papers for color proofing and general office applications. We try to use recycled at all times. Not easy for signage...Read More
It seems to have been happening annually since 1621. Whether it was an act of generosity as it is recorded by History or simply due to the fact that they were outnumbered two to one, the Pilgrims started our greatest American secular tradition: Having family and friends over for turkey, cranberry sauce and a Thursday...Read More
It may be quite different from his childhood dreams of enshrinement in the National Baseball Hall Of Fame at Cooperstown, or even the Rock and Roll Hall Of Fame in Cleveland, but Jamie Stanco is now officially a Hall Of Famer. In recognition of his life-long contributions to the marketing and advertising community, Jamie Stanco,...Read More
Today is Leroy Robert Paige’s 109th birthday. Or maybe his 110th. Satchel himself wasn’t too sure but settled on 1906. For those of you who don’t know about Satchel Paige, he was the greatest pitcher in the Negro Leagues and might have been the greatest pitcher in Major League Baseball had he been allowed to...Read More
BB King was the living link to the great bluesmen of previous generations like Muddy Waters, Howlin’ Wolf and Willie Dixon. He was the teacher for another generation that included the likes of Eric Clapton, Stevie Ray Vaughan and Johnny Winter. And he will be a case history for every up and coming picker and...Read More
Happy birthday Yogi! The congratulations are from all over the baseball world…and beyond. Perhaps the most unlikely candidate for greatness, all Yogi Berra did was to earn more championship rings than anyone else who every played the game. Many have said that his modesty masked a competitive drive second to none. Many have said he...Read More
Happy Birthday to the NY Mets on their 54th birthday. On May 8, 1961 the nickname for the New York Metropolitan Baseball Club officially became the Mets. It beat out a host of other names including the Jets, The Islanders, and The Burros ( as in boroughs). No kidding. You could look it up, just ask...Read More
PMG’s own Jamie Stanco has a current article in NY Sports Day entitled “Yankees Preview: Character Assassination”. http://www.nysportsday.com/2015/04/06/yankees-preview-character-assassination/ And though he swears it isn’t an indictment of Brian Cashman, baseball and sports fans should judge for themselves, no? Here’s a sampling of the article. This isn’t really a character assassination. I like Brian Cashman, but...Read More
November 27 is Thanksgiving, but in some circles it is equally famous for being the birthday of Jimi Hendrix. After all, November 27 is only occasionally Thanksgiving, but it is always Jimi’s birthday. He would be 72 this year, hard as that is to believe, and despite the purple haze and voodoo chile, the marketing...Read More
In addition to being the birthday of my dear friend Lynn J., November 14 is also the 163rd anniversary of the publishing of Moby Dick by Herman Melville. And while PMG is coincidentally located in beautiful downtown Melville, that shouldn’t detract from the fact that Moby Dick was arguably the iconic American novel. Read it...Read More
Summer begins today, at least in the Northern Hemisphere. In 1788 the US Constitution was ratified on this day. And in 2014, PMG surpassed 35,000 sheets of paper saved!Read More
Puru-Pouri. You probably didn’t recognize it, but it mean the color “blue” in Maori. It’s hard to believe, but this is MTM’s 10th year of publication! We had such a great reaction to our recent issue about “The Color Red” that we are releasing another color study from our dusty vaults, this one about “The...Read More
Q. How long does it take to save 5 miles of paper? A. Not long. Progressive Marketing Group’s paper-saving initiative has reached 28,000 pages saved. That’s 56 reams. Nearly five miles of paper. Yessssss! We’ve also managed to save 1,200+ bottles, both plastic and glass, from the trash and recycle them. While the $60 is...Read More
I’m pleased to note that Progressive Marketing Group’s paper-saving initiative has reached 20,000 paper pages saved. In researching how paper is made (mostly from pine), estimates vary wildly re: the number of sheets derived from the “average pine tree”. Tree girth, length, density and taper make generalizations unreliable. But @500 sheets to a ream, 20,000...Read More
Just one of those obscure tidbits. This past May 11th is the 75th birthday of a true legend. FDR was president. There were only 48 states. The world was in the throes of the depression (well maybe that hasn’t changed). Jack Nicholson, Morgan Freeman, George Carlin and Merle Haggard were born. There were no computers,...Read More
How positioning Gives Superman Strength The logo on his chest has become one of the world’s most recognizable symbols. The royal blue, red and gold of his costume are the colors that superheros are made of. But the defining difference between Superman and the rest of the DC and Marvel heroes is his message. He...Read More
5 Tips to Getting the Most out of Email and Customer Relations Marketing (CRM) Campaigns In businesses today staying top of mind with your client is an essential part of success in the sales cycle. Reaching out and touching your clients as part of your relationship management used to be a lot more time consuming,...Read More
Branding just might be the most crucial elements in marketing, but it is definitely the most conceptually misunderstood marketing tool…even by some professionals. Keep in mind that no one can actually create your brand…except your audience. Your brand is what your audience thinks of you…and in an ideal world this is often guided or formulated...Read More
Welcome to the first entry of the PMG Blog, a recent addition to our outward communication channels, channels that also include our website and newsletter Marketshare through Mindshare. To blog or not to blog was the question. As a strategic marketing organization, our decisions often warrant great debates over the pros and cons of any...Read More
