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21
Sep

National New York Day – And Don’t You Fugeddaboutit!

There are milestones that last a moment and others that last forever. September 21 is a milestone for New York…National New York Day…and the iconic New York logo, slogan and song, ‘I LOVE NY’, may live forever. I LOVE NY – From Montauk to Buffalo and Everything In Between I LOVE NY became the theme of a...
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16
Sep

Join the ALS Ride For Life October 2020 Virtual Event

ALS Ride For Life, Inc. is a not-for-profit corporation founded by ALS patients, caregivers and those who care about people living with ALS. Help ALS Ride For Life make a difference in the lives of ALS patients by participating in this year’s Virtual Walk-Run-Bike Event all throughout October 2020. For more info on the Virtual Walk-Run-Bike Event,...
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11
Sep

Patriot Day

In observance of the September 11, 2001 terrorist attacks, Patriot Day is a solemn national holiday for Americans. Across the nation, flags are flown at half-staff in remembrance of the victims and first responders who lost their lives on this tragic day. We will never forget!
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08
Sep

National Ampersand Day

Today is officially National Ampersand Day, so let’s celebrate and pay tribute to this funny little symbol! And as the official National Ampersand logo says, “fabulous & functional & fun”! First a little history lesson. The symbol “&” comes from the Latin word for “and” which was “et”. In Old Roman cursive, it became common...
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07
Sep

Happy Labor Day

No work is insignificant. All labor that uplifts humanity has dignity and importance and should be undertaken with painstaking excellence. – Martin Luther King Jr.
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02
Sep

PMG Gives LCAC Logo a Refresh

Dedicated to promoting substance abuse prevention, Levittown Community Action Coalition (LCAC) is committed to addressing the issues associated with heroin, opiates and prescription drug misuse among youth in the Levittown and Island Trees communities. As the coalition has grown in advancing its mission and providing education and resources, it was important to elevate the brand...
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31
Aug

Poppin’ Corks for ACLD

The ‘Uncorked for ACLD’ wine tasting virtual event was held on August 7th with guests enjoying some of the vineyard’s most popular brands from the comfort of their homes and even their boats.
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24
Aug

PMG is a Double Finalist in the 2020 LIBN Reader Rankings Awards

Progressive Marketing Group, Inc. is proud to announce that we have been chosen as a finalist in the 2020 LIBN Reader Rankings Awards for Best Advertising Agency and Best Public Relations Firm. There was some intense competition, and PMG would like to congratulate all the winners. Thank you to everyone who voted for us. Thank...
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19
Aug

National Aviation Day

Happy National Aviation Day to all.  National Aviation Day was established by Franklin Delano Roosevelt, the 32nd U.S. President, in 1939 via a Presidential Proclamation on Orville Wright’s August 19 birthday. Aviation has been a part of Long Island’s history since the beginning of aviation as we know it! From the Lone Eagle, Charles Lindbergh’s historic...
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13
Aug

Left Hander’s Day

Today is a special day for all left handed people to rejoice! No one has come up with a definitive reason for why some people are left handed, but about 10% of the people around the world are, and it is likely passed through genetics. In the past, left handedness has been associated with weakness,...
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07
Aug

Electricity out? Top 10 things that are keeping us busy during the power outage

According to the most recent updates, almost 2 million people in the tristate area have lost electricity due to the powerful storm Isaias. Being suddenly without power reminds us how much we take it for granted and how many things in our everyday lives need electricity. Here are the weird things we found ourselves doing...
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01
Aug

World Wide Web Day

In the spirit of World Wide Web Day, below are a few related hyperlinks:  World Wide Web day is celebrated August 1 every year. In 1989, Tim Berners-Lee, while working at the CERN center in Geneva, Switzerland, had the idea to communicate with his co-workers via hyperlinks. Now, more than 30 years later, this web of interconnected links has...
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30
Jul

Mid-summer marketing blues…?

August is almost here. People are getting used to the new normal. It’s time to reassess your organization’s marketing strategies for the remainder of 2020. Are you having trouble reaching prospects now that they’re working from home? Does your website messaging reflect the changing needs of your marketplace? Have your trade shows been cancelled and...
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19
Jul

National Ice Cream Day

What a beautiful day to enjoy ice cream! Not just because it’s delicious, but because July 19 is National Ice Cream Day! Whether in a dish or cone, today is the perfect day to celebrate this amazing invention that was created long ago. The history of ice cream began around 500 B.C. in the Persian...
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16
Jul

Vote for PMG in LIBN Reader Rankings

Hello friends and supporters of PMG, PMG has been nominated for not one, but TWO “Best” categories in Long Island Business News’ 2020 Reader Ranking Awards! As you know, PMG was honored last year with the Best Advertising Agency award and the Best Public Relations Firm award. Now you can help us win for a...
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04
Jul

Happy Independence Day!

“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” – Preamble to the Declaration of Independence, July 4, 1776 July 4 commemorates the day the Declaration of Independence was...
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23
Jun

Plan your Long Island Summer ‘Holi-Stay’ with These 10 Ideas from PMGers

While we aren’t traveling much these days, there are still some great destinations right here on Long Island. Check out these hidden (and not-so-hidden) Long Island gems compiled from PMGers’ favorite local day trips: ‘So-Cute!’ Villages and Main Streets – Long Island is home to many picturesque Main Streets and shopping districts. Be sure to check out Northport...
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19
Jun

National Martini Day – June 19

Whether you like yours shaken or stirred, with gin or with vodka, with a twist or with olives, or as part of a more extravagant drink – National Martini Day, June 19, is the perfect day to celebrate this cocktail. Like other origins, the birth of the martini is up for debate, whether it be...
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11
Jun

Marketing During An Economic Downturn

During the economic slowdown resulting from the coronavirus pandemic, PMG’s mantra of ‘Marketshare through Mindshare’ has never been more relevant. This article in Forbes discusses positioning your brand and your business in the minds of your clients by rethinking your marketing messages to have the most impact. https://www.forbes.com/sites/forbesagencycouncil/2020/05/21/marketing-during-an-economic-downturn/#3255137b35d1
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06
Jun

Return of the Drive-In?

On June 6, 1933, excited drivers parked their automobiles on the grounds of Park-In Theaters, the first ever drive-in movie theater, located on Crescent Boulevard in Camden, New Jersey. After its initial popularity, the idea caught on and soon drive-in theaters began popping up all over the country. One of the largest was the All-Weather...
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28
May

LIBN Reader Rankings Nominations 2020

Good morning friends and supporters of PMG, Once again, LIBN is accepting nominations for the prestigious LIBN Reader Rankings Awards. As you know, PMG was honored last year with the Best Advertising Agency award and the Best Public Relations Firm award. LIBN is accepting nominations from now through June 8, and if PMG is nominated,...
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21
May

PMG Powers Up!

Here’s an exclusive look at how the PMG team powers up before we get to work! Coffee is as essential as the cup we drink it from, and here is a collection of PMG’s favorite cups and mugs! By the way, can you guess which mug belongs to which PMGer?
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04
May

National Small Business Week 2020

Did you know there are over 30 million small businesses in the United States? More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year. Small Business Week, usually the first week of May, was created more...
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28
Apr

National Superhero Day

National Superhero Day was founded by Marvel Comics in 1995. Now, every year since its birth on April 28, 1995, people come together on this day to celebrate their heroes. Superman, Batman, Wonder Woman and Spiderman are just some of the superheroes whose names we recognize. Our real-life superheroes on the front lines of the...
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23
Apr

National Prescription Drug Take Back Day 2020

April 25th is National Prescription Drug Take Back Day – a day when the community is asked to safely dispose of their unneeded and expired prescription medication at local police departments and organized events. Even though Drug Take Back Programs have been postponed due to COVID-19, there are other steps you can implement in your...
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01
Apr

April Fool’s

April Fool’s Day is a time of pranks and hoaxes. Given the pandemic besieging us, even a moment’s diversion can go a long way. Can you guess which one of these April 1st events is a hoax? Put your guess in the comments section below and we’ll let you know if you’re right!
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23
Mar

PMG Open & Working Remotely

The full PMG staff is working remotely and all systems are GO! We have set up communications, back-up devices, technologies and software at our home offices so we can serve clients with the same efficiency as usual. All members of our staff can be reached by email.    For immediate assistance, please call (516) 721-3709....
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13
Mar

GIF vs. JIF

The debate about how to pronounce the popular looping video clip known as a GIF (short for Graphics Interchange Format) has been a hot discussion for years. Recently, the peanut butter brand Jif has decided to settle it with this fun new campaign! The peanut butter brand asserts that it is pronounced “Gif” with a...
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29
Feb

Fun Facts About Leap Year

Do you know any other Fun Facts about Leap Year? (…perhaps that have to do with proposals or marriage? 🤔) Let us know in the comments below!
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01
Jan

Happy New Year!

As we celebrate the end of one decade and the beginning of a new, there is much to look back on and much to look forward to. Wishing you health and happiness in the new year!
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23
Dec

Season’s Greetings!

Wishing you a very happy holiday season and a prosperous new year. From PMG
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13
Sep

LIBN Rankings: PMG Wins Best Advertising/Marketing Agency

PMG was selected by Long Island Business News (LIBN) voters as Top Winner for “Best Advertising/Marketing Agency” and Winner for “Best Public Relations Firm” in the 2019 LIBN Reader Rankings poll.
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11
Sep

We will never forget

We will never forget. When Franklin Roosevelt coined the phrase “a day that will live in infamy” he was referring to the attack on Pearl Harbor, December 7, 1941. Today, to most Americans, that phrase should apply to September 11, 2001. It has been eighteen years since the events of that day changed the world...
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06
Jun

Today is the day the world changed.

June 6th Today is the day the world changed. To be more specific, it was 75 years ago today when Operation Overlord began and the rugged Normandy coast produced names that will be honored for all history…Omaha Beach, Utah Beach, Gold Beach, Sword Beach, Juno Beach…as well as the names of the more than 150,000...
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12
Feb

Changing The World: Born Same Day

It is a rare event when two people who will grow up to change the world are born on the same day, but today, February 12, is the birthday of two such men. One was a consummate politician who freed millions of people, and the other was a scientist who revolutionized the way we look...
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15
Jan

Miracles & Heroes 10 Years Ago Today

Hero: The definition of a hero varies from person to person, day to day, and age to age. But 10 years ago today, the Miracle On The Hudson occurred and an undisputed hero emerged from the chaos. US Airways Flight 1549 took off from Laguardia Airport, Queens Long Island on a cold winter day.  Shortly...
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12
Dec

It Was A Very Good Year!

PMGers celebrated  a highly successful 2018 with festivities at Radio Radio in beautiful downtown Huntington. Good time, good cheer, good friends!
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04
Dec

Long Island Strategic Marketing Organization Progressive Marketing Group, Inc. Expands Account Team with New Staff

Progressive Marketing Group, Inc. (PMG), an award-winning Strategic Marketing Organization, has announced two staff additions to its strategic team; Teresa Pelio, account supervisor and Daniel Mercado, account coordinator. “This is an exciting time for our agency,” said Jamie Stanco, President and CEO of PMG. “Teresa and Dan are incredible additions to our team. Their individual...
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27
Jun

Gary Cucchi Named to LIBN’s 2018 Who’s Who in Business Services

Our very own Vice President, Gary Cucchi, was recognized in Long Island Business News’ 2018 “Who’s Who in Business Services” as one of 27 outstanding business leaders. The 20-year marketing industry leader oversees PMG’s business development, operations and client services…and he’s a helluva good cook, too! Mr. Cucchi was selected by LIBN based on exuding confidence...
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08
May

Escape From Alcatraz?

In the great prison film tradition of The Shawshank Redemption, Cool Hand Luke and perhaps more appropriately, One Flew Over The Cuckoo’s Nest, a certain longstanding member of the Progressive Marketing Group family has flown the proverbial coop. None other than the inimitable Sunny Sheppard has escaped and headed for the infinitely greener pastures of doing whatever...
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16
Feb

Mobile Is No Longer Important

That’s right. It is no longer important to consider mobile while developing your company’s web presence – it has now become imperative. In 2012, mobile web usage was an afterthought, accounting for roughly 10% of web page views. Now, according to a recent Statistica Poll, mobile usage has crossed a critical line: It is now...
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13
Dec

Progressive Marketing Group Expanding with New Staff and New Office

December 13, 2017, Huntington Station, NY – Progressive Marketing Group, Inc. (PMG), an award-winning strategic marketing organization, has announced a staff addition: A.J. Schmitz of Huntington as its new Creative Director. As part of PMG’s expansion, the agency has also moved from Melville to a new office in Huntington Station. Mr. Schmitz brings more than...
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22
Nov

Turkey Day Blues

Over the river and through the woods? Thanksgiving is Doomsday if you are a turkey, but its a very good day if you are people.  Thanksgiving, regardless of which version of the real story you adhere to, is a day for pumpkin pie, stuffing, weird  looking casseroles that you have to smile about when you...
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21
Mar

The Immortal Chuck Berry: A Tribute.

I found about Chuck Berry’s passing totally by accident. Was offline decompressing and just happened to glance at the newspaper. Chuck dead? That has to be an oxymoron. Chuck Berry is immortal. His stamp is on every rock and roll or R&B song written since the mid-1950s. Forget about musicians being in his debt. Everyone...
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18
Dec

Giants For Real?

Certainly looks like the NY Giants, aka Big Blue, are for real. They’re playing solid football. Shades of LT and Strahan, they’re playing great defense, and one can only hope they’ll get more offense. You can’t cover Beckham all 4 quarters. Wish them well. As New Yorkers, there’s no sense being green with envy this...
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24
Nov

Turkeys Beware!

Seems to happen around this time every year. And curiously enough, it’s always on a Thursday. I’m sure our Founding Fathers carried the tradition of Thanksgiving from Europe to Plymouth Plantation. But how did they know about football? I suppose turkeys could be delivered via the perfect spiral and I would imagine the Wampanoags were...
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08
Nov

Today’s The Day

Today is the day.  Is it a day that will live in infamy?  No that’s Pearl Harbor Day, December 7.  Or is it a day when the whole country will be celebrating?  No that’s usually July 4th, New Year’s Day or Super Bowl Sunday!  Nor is today the day because in 1895 Wilhelm Roentgen discovered...
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16
Dec

Can Trees Really Smile?

Progressive Marketing Group’s paper-saving initiative has reached 50,000 paper pages saved! Even in this Digital Age, businesses consume a great deal of paper.  PMG has maintained  a low-usage policy for many years. We use various papers for color proofing and general office applications.  We  try to use recycled at all times.  Not easy for signage...
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23
Nov

Happy Thanksgiving To All

It seems to have been happening annually since 1621. Whether it was an act of generosity as it is recorded by History or simply due to the fact that they were outnumbered two to one, the Pilgrims started our greatest American secular tradition: Having family and friends over for turkey, cranberry sauce and a Thursday...
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29
Oct

Stanco Inducted Into Hall Of Fame

It may be quite different from his childhood dreams of enshrinement in the National Baseball Hall Of Fame at Cooperstown, or even the Rock and Roll Hall Of Fame in Cleveland, but Jamie Stanco is now officially a Hall Of Famer. In recognition of his life-long contributions to the marketing and advertising community, Jamie Stanco,...
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07
Jul

Satchel Paige: Don’t look back…

Today is Leroy Robert Paige’s 109th birthday. Or maybe his 110th. Satchel himself wasn’t too sure but settled on 1906. For those of you who don’t know about Satchel Paige, he was the greatest pitcher in the Negro Leagues and might have been the greatest pitcher in Major League Baseball had he been allowed to...
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15
May

The King Is Gone

BB King was the living link to the great bluesmen of previous generations like Muddy Waters, Howlin’ Wolf and Willie Dixon. He was the teacher for another generation that included the likes of Eric Clapton, Stevie Ray Vaughan and Johnny Winter. And he will be a case history for every up and coming picker and...
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12
May

Happy #90 to #8!!

Happy birthday Yogi! The congratulations are from all over the baseball world…and beyond. Perhaps the most unlikely candidate for greatness, all Yogi Berra did was to earn more championship rings than anyone else who every played the game. Many have said that his modesty masked a competitive drive second to none. Many have said he...
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08
May

Happy Birthday NY Mets!

Happy Birthday to the NY Mets on their 54th birthday.  On May 8, 1961 the nickname for the New York Metropolitan Baseball Club officially became  the Mets.  It beat out a host of other names including the Jets, The Islanders, and The Burros ( as in boroughs).  No kidding.  You could look it up, just ask...
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08
Apr

Yankee fan? Yankee hater? New article in NY Sports Day

PMG’s own Jamie Stanco has a current article in NY Sports Day entitled “Yankees Preview:  Character Assassination”.  http://www.nysportsday.com/2015/04/06/yankees-preview-character-assassination/ And though he swears it isn’t an indictment of Brian Cashman,  baseball and sports fans should judge for themselves, no? Here’s a sampling of the article. This isn’t really a character assassination.  I like Brian Cashman, but...
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27
Nov

Happy Hendrixgiving Day

November 27 is Thanksgiving, but in some circles it is equally famous for being the birthday of Jimi Hendrix.  After all, November 27 is only occasionally Thanksgiving, but it is always Jimi’s birthday. He would be 72  this year, hard as that is to believe, and despite the purple haze and voodoo chile, the marketing...
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14
Nov

Why November 14 is an important day?

In addition to being the birthday of my dear friend Lynn J., November 14 is also the 163rd anniversary of the publishing of Moby Dick by Herman Melville. And while PMG is coincidentally located in beautiful downtown Melville, that shouldn’t detract from the fact that Moby Dick was arguably the iconic American novel. Read it...
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21
Jun

It’s Summer!

Summer begins today, at least in the Northern Hemisphere. In 1788 the US Constitution was ratified on this day. And in 2014, PMG surpassed 35,000 sheets of paper saved!
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20
Jun

Puru-Pouri

Puru-Pouri.  You probably didn’t recognize it, but it mean the color “blue” in Maori. It’s hard to believe, but this is MTM’s 10th year of publication! We had such a great reaction to our recent issue about “The Color Red” that we are releasing another color study from our dusty vaults, this one about “The...
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18
Dec
30
Jul

Conservation Works!

Q. How long does it take to save 5 miles of paper? A. Not long. Progressive Marketing Group’s paper-saving initiative has reached 28,000 pages saved. That’s 56 reams. Nearly five miles of paper. Yessssss! We’ve also managed to save 1,200+ bottles, both plastic and glass, from the trash and recycle them. While the $60 is...
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06
Sep

3.4 Miles Up A Pine Tree?

I’m pleased to note that Progressive Marketing Group’s paper-saving initiative has reached 20,000 paper pages saved. In researching how paper is made (mostly from pine), estimates vary wildly re: the number of sheets derived from the “average pine tree”.  Tree girth, length, density and taper make generalizations unreliable.  But @500 sheets to a ream, 20,000...
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31
May

Happy (?) 75th Birthday

Just one of those obscure tidbits. This past May 11th is the 75th birthday of a true legend. FDR was president. There were only 48 states. The world was in the throes of the depression (well maybe that hasn’t changed). Jack Nicholson, Morgan Freeman, George Carlin and Merle Haggard were born. There were no computers,...
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22
Feb

Marketing & The Man of Steel

How positioning Gives Superman Strength The logo on his chest has become one of the world’s most recognizable symbols.  The royal blue, red and gold of his costume are the colors that superheros are made of.  But the defining difference between Superman and the rest of the DC and Marvel heroes is his message.  He...
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07
Feb

Reach out and touch someone…but only if they like it!

5 Tips to Getting the Most out of Email and Customer Relations Marketing (CRM) Campaigns In businesses today staying top of mind with your client is an essential part of success in the sales cycle.  Reaching out and touching your clients as part of your relationship management used to be a lot more time consuming,...
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13
Jan

Branding. What is it…and why do we use it?

Branding just might be the most crucial elements in marketing, but it is definitely the most conceptually misunderstood marketing tool…even by some professionals. Keep in mind that no one can actually create your brand…except your audience.  Your brand is what your audience thinks of you…and in an ideal world this is often guided or formulated...
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04
Jan

Hello world!

Welcome to the first entry of the PMG Blog, a recent addition to our outward communication channels, channels that also include our website and newsletter Marketshare through Mindshare. To blog or not to blog was the question.  As a strategic marketing organization, our decisions often warrant great debates over the pros and cons of any...
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