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20
Jun

Hello Summer!

Today is the longest day of the year, also known as the FIRST DAY OF SUMMER! Enjoy the day and HAPPY FATHER’S DAY to all the dads out there.
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10
Jun

Looking for that perfect Father’s Day or Graduation gift?

PMG client, The Window Shop, located in the heart of Northport Village, has been serving their neighborhood since 1976. The Window Shop is committed to providing a personalized shopping experience while offering a selection of famous collections, exciting new designers, fine jewelry and timepieces. So, if you find yourself strolling along Main Street or looking...
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02
Jun

Last Chance to Vote for PMG in the LIBN 2021 Reader Rankings!

We still need your help! We can make these final two days count! Vote for PMG in the Long Island Business News 2021 Reader Rankings right here: https://libn.com/readerrankings/#/gallery?group=373231 You can vote DAILY!…voting ends Friday, June 4th!
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31
May

Memorial Day

Honoring and Remembering the Many Who Gave Their All
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23
May

We Appreciate Your Support! Keep Voting for PMG in the LIBN 2021 Reader Rankings!

There’s still time to vote! PMG is nominated for TWO “Best” categories in the Long Island Business News 2021 Reader Rankings! You can vote DAILY!…voting ends Friday, June 4th. Vote here: https://libn.com/readerrankings/#/gallery?group=373231
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17
May

Vote for PMG in the Long Island Business News 2021 Reader Rankings!

PMG has been nominated for not one, but TWO “Best” categories in the Long Island Business News 2021 Reader Rankings! Cast your vote here: https://libn.com/readerrankings/#/gallery?group=373231 You can vote DAILY!…voting ends Friday, June 4th!
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10
May

Congratulations to Frisch Financial’s David A. Frisch, CPA, CFP®, PFS for being honored in the 2021 LIBN Executive Circle Awards.

Each year Long Island Business News (LIBN) highlights select “senior level executives who consistently demonstrate remarkable leadership skills, integrity, values, vision, commitment to excellence, company performance, community service and diversity.” To be highlighted amongst the elite executives of Long Island is an honor, and this year David A. Frisch, CPA, CFP®, PFS of Frisch Financial has...
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07
May

Join Us in Supporting ACLD

Join us for 2 outstanding fundraising events that support ACLD: 2021 Annual Golf Outing on June 7 and Poker for a Purpose on July 13. For details, tickets and sponsorship info go to: ACLDgolf.org and PokerForAPurpose.org
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28
Apr

The Power of Case Studies as an Essential Marketing Tool

Case studies. Success stories. Client monographs. However you would like to refer to them, if your content strategy does not include case studies, then you are missing out on an effective way to communicate the value and benefits of your products or services to your audiences. Case studies are a marketing staple. Rather than simply...
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22
Apr

Take Action On Earth Day

Each year on April 22, Earth Day campaigns around the globe to promote ways to save the Earth. Their aim is to provide education on topics including climate change, air and water pollution, erosion, recycling, ecosystems and more. As citizens of the world, we can all take actions to protect the Earth, its creatures and...
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13
Apr

LIBN Reader Rankings Nominations 2021

Hello friends of PMG, Once again, LIBN is accepting nominations for the prestigious LIBN Reader Rankings Awards. As you know, PMG was honored in both 2019 and 2020 in the Advertising Agency and Public Relations Firm categories. Nominations will be accepted between April 12 and April 23 as the first part of the competition. The companies...
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06
Apr

April is World Autism Acceptance Month

Throughout the month of April, we strive to increase acceptance of people with autism and build a more inclusive society. Learn more about autism with this autism infographic, support organizations who work with those with autism and their families such as ACA/NY and ACLD, and share your stories and thoughts #LightUpWithKindness #IAmMe #CelebrateDifferences.
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31
Mar

And PMG’s Favorite Color is….

The favorite crayon color of most Americans is blue, and in honor of National Crayon Day on March 31, we decided to see how the PMG team’s color preferences stack up against the average American. Here are the replies: Teresa – Ha! Cerulean Blue is my pick! It reminds me of the waters and makes...
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30
Mar

March 30 is National Doctors’ Day

PMG sends a special shout out to all doctors on National Doctors’ Day 2021. Perhaps at no time in recent memory have we been more grateful to our community’s dedicated physicians than we have been in the past year. Extra acknowledgement to the physicians at Northwell Health, AFC Urgent Care and Charles Evans Center. Thank you for all that...
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22
Mar

Valuing Earth’s Most Precious Natural Resource on World Water Day 2021

Monday, March 22 is World Water Day. It was established in 1993 by the United Nations to boost global awareness and to focus attention on safe water. The theme of 2021 is “Valuing water.” Most of us take water for granted. We turn the tap or the spigot and out it comes. Many of us...
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12
Mar

Daylight Saving Time 2021

Don’t Forget to Spring Forward!  Daylight Saving Time begins Sunday, March 14!
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11
Mar

March is Umbrella Month!

Umbrellas are often taken for granted, but when you need one and can’t find one, then you recognize their value. Much like insurance, you don’t NEED an umbrella until you NEED an umbrella. And umbrellas are so much more than a way to stay dry in a rainstorm. Parasol-style umbrellas are great to keep the...
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04
Mar

1 Year of COVID-19 and Things Are Getting Better

It’s been over one year since the first documented case of COVID-19 in New York State and shortly thereafter, New York State was in a state of emergency. About a week later, PMG and many other companies took their businesses remote and in-office employees transitioned to working from home. Those first few weeks (and months)...
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Robert Ciatto of ACLD
02
Mar

Congratulations to Robert Ciatto of ACLD

Congratulations to Robert Ciatto on being named Executive Director of Adults and Children with Learning and Developmental Disabilities, Inc. (ACLD).  Rob took the helm on January 1, 2021, succeeding Robert C. Goldsmith, and has more than 25 years of experience supporting people with developmental disabilities. His strategic direction and innovative leadership will help build upon...
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19
Feb

What Makes Songs Popular? It’s All About ‘You’

According to Research, One Word Can Predict a Musical Hit…and You Can Use the Same Word for Impact in Your Sales and Marketing Messages. Marketing professors at Wharton and York University processed thousands of hit songs to determine if there were language patterns that contributed to success. Their results may surprise you and, even better, can...
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15
Feb

Happy Presidents’ Day

On the third Monday in February, the United States celebrates the federal holiday known as Presidents’ Day. The day takes place during the birth month of two of our country’s most prominent presidents, George Washington and Abraham Lincoln. In the past, the day commemorated President George Washington’s birthday (February 22), but today Presidents’ Day never...
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12
Feb

Happy Valentine’s Day!

Valentine’s Day, on Sunday, February 14, is a day to give and receive love. While this day is often celebrated among couples, it is also a day to show love to family, friends and even yourself! Self-care is the best love, so go ahead and eat that entire box of chocolates and treat yourself to a bouquet...
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08
Feb

Top 10 Best Super Bowl 55 Commercials

Every Super Bowl, one thing that is just about as entertaining as the game are the commercials. Below are the best Super Bowl 55 commercials. Which was your favorite?
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01
Feb

Gearing up for the big game!

One week left until the big game…Kansas City Chiefs versus Tampa Bay Buccaneers…who are you rooting for?! Gearing up for it, let’s take a look back at the best Super Bowl ads from last year:
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29
Jan

Advertising Directly to Consumers in Their Homes

“If advertisers want to reach consumers, they need to make house calls.” In this article, the American Marketing Association addresses how the pandemic has resulted in a shift in how advertisers can best reach consumers. With more people working and staying at home on their computers and smartphones due to COVID-19 and quarantining, this article shares insights...
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26
Jan

Why Is Trademark Protection Important?

COVID-19 vaccines have been rolled out in the U.S. and around the world, and the race between vaccine manufacturers has been competitive. Specifically, Pfizer has built a strong marketing campaign from the outset, beginning with trademarking the slogan “Science Will Win” and gaining a second trademark in December 2020 for “Science Will Make The Breakthrough.”...
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25
Jan

The Best Super Bowl Commercials of 2019

Super Bowl LV is set to be a battle between veteran quarterback Tom Brady and the Tampa Bay Buccaneers and rising star quarterback Patrick Mahomes and defending champions the Kansas City Chiefs. Leading up to the big game day, let’s take a look back at the best Super Bowl Commercials of 2019.
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18
Jan

The Best Super Bowl Commercials of 2018

Football playoffs are well underway! With the AFC and NFC finals coming up next weekend and in anticipation of the big game on February 7th, take a look back on the best Super Bowl commercials of 2018.
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18
Jan

Martin Luther King, Jr. Day

The time is always right to do what is right. – Martin Luther King, Jr.
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13
Jan

Burger King’s Fresh New Look

Sometimes less is more, especially in today’s world of brand identity. Last week Burger King announced it will be taking a more minimalistic approach with the logo, making this its first new logo in more than 20 years. Keeping it clean, bold and simple, the new Burger King logo emulates their old logo used from...
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11
Jan

The Best Super Bowl Commercials of 2017

Football playoffs kicked off this weekend including the Wild Card spots! In honor of the upcoming Super Bowl LV, we will be sharing the “best of…” television commercials leading up to the big game! Here are the Best Super Bowl Commercials of 2017. Enjoy…let us know which was your favorite in the comments below, and watch...
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08
Jan

New Uncle Giuseppe’s Marketplace In North Babylon Celebrates Grand Opening

The seventh Long Island Uncle Giuseppe’s Marketplace has opened within Sunset Plaza, 112 Deer Park Avenue, North Babylon. The grand opening and ribbon cutting ceremony for the new store, coordinated by Gary Cucchi of PMG and Bill Corbett of Corbett Public Relations went off today, January 8, 2021. Local elected officials, civic associations and local...
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31
Dec

Happy New Year!

Wishing you and yours a safe, healthy and prosperous new year. Cheers to 2021!
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26
Dec

Happy Kwanzaa

From the PMG family to yours, may peace, love and unity bring a happy Kwanzaa to you!
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25
Dec

Merry Christmas

We wish you and your family much peace, joy and happiness. Merry Christmas from the PMG family!
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21
Dec

Season’s Greetings!

While 2020 was a year of challenges, it reminded us of what is truly important in life. May this holiday season and 2021 bring laughter, love, properity and good health to you , your family and your friends. -From the PMG Family  
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17
Dec

Looking for the Perfect Gift for a Loved One (or for Yourself?)

If you’re anything like us at PMG, you’ve probably read more books in 2020 than in any other year you can remember. And now, lucky for us, The New York Public Library has just released its lists of Best Books of 2020. The lists include best books for kids, best books for adults, best poetry books,...
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14
Dec

ACA/NY’s New Website Launches

Full of new features and with a brand new infrastructure and design, PMG recently launched ACA/NY’s new website. With a focus on facilitating enhanced communication between members and the organization, the new website will be a valuable resource as ACA/NY moves into 2021. Visit the site at www.acany.org.
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10
Dec

Happy Hanukkah from Progressive Marketing Group!

Wishing you and your family love and light this Hanukkah and always.
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04
Dec

PMG client, Ventura Air Services, is making big news in the charter aviation sector!

The private charter company recently announced the addition of three aircraft to its growing fleet. Nick Tarascio, CEO of the Farmingdale, NY-based aviation services company held a press conference on November 19, 2020 with government and business leaders announcing the company’s new aircraft and the company’s plans to hire at least 45 employees within the next year. Tarascio was...
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26
Nov

Happy Thanksgiving!

Although Thanksgiving celebrations look different this year, we hope the holiday provides time to reflect on what we are truly thankful for. From the PMG family to yours, Happy Thanksgiving.
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17
Nov

The 12 trends you should know for holiday shopping in 2020

The holidays and holiday shopping will certainly be different this year. Black Friday, Small Business Saturday, Cyber Monday and Giving Tuesday won’t look like they did last year thanks to the pandemic world we live in. Consumer researchers predict there will be shopping, just not in the same way and at the same scale as in the past. Check out the...
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17
Nov

Live Love Laugh

Join PMG in our support of ACLD’s virtual event Live Love Laugh on December 4. Go to ACLDLiveLoveLaugh.org for information and tickets. LIVE, LOVE, LAUGH is a celebration of life, heroism, strength and optimism. We invite you to join us for an inspirational evening that brings together friends, families, supporters and staff members in celebration...
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11
Nov

Thank You, Veterans

For the few and the proud from the many and the thankful, words cannot adequately express our gratitude for your service and dedication to our freedoms.
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09
Nov

Turning a ‘Problem’ into a Brilliant Marketing Campaign

This year, we all needed to adapt to the ‘new normal’ and so did our marketing campaigns and messaging. Take a look at how KFC created this very clever and memorable marketing campaign around changing their slogan “its finger lickin’ good” to fit the current environment.
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05
Nov

Movember

Just what is the Movember movement? As it began back in 2003, the idea was to raise awareness of men’s health, suicide prevention and cancer by growing out a mustache (or beard)…find out ways you can participate in this cause and have fun in doing so! https://us.movember.com/?home
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31
Oct

Happy Halloween!

May your treats be many and your tricks be few. Have a happy and safe Halloween from the PMG family!
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27
Oct

Congratulations Jess on 20 years with PMG!

The year 2000 represented not only the dawning of a new century, but also the dawning of a new era for PMG – it was the year Jessica L. Rubano joined the ranks of PMG fresh out of Dartmouth College, beginning her career learning the ins and outs of the business of strategic marketing as...
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21
Oct

Why is October Fire Prevention Month?

Back in 1922, the NFPA (National Fire Protection Association) established Fire Prevention Week in October in commemoration of the Great Chicago Fire of 1871 that began on October 8. A helpful tip – never assume someone else has already called the fire department. Always have your local department phone number handy and/or call 911 in...
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Jamie Stanco
16
Oct

National Boss’ Day

October 16 is National Boss’ Day, and it also happens to be National Dictionary Day. So, in honor of Jamie Stanco, our boss and the founder of PMG (…and our resident logophile), here are some of his favorite words and their definitions so you don’t need to look them up in the dictionary… extant – in...
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13
Oct

Breast Cancer Awareness Month

Supporting the fighters, admiring the survivors, honoring the taken and never giving up hope.
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09
Oct

Shake Up Your Saturday Night With ACLD!

Join your friends at PMG for ACLD’s virtual, all-request dueling piano party on Saturday, October 24, 2020 at 6:30PM. Attendees control the playlist by making song requests and bumping songs they don’t want to hear! The event promises incredible live music, lots of laughs and fun! Learn more and register at: https://www.acld.org/support-us/events/shake-up-your-saturday-night-with-acld/
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02
Oct

PMG’s A.J. Schmitz Judges the Prestigious E Source Utility Ad Awards Contest for Third Consecutive Year

For the third year in a row, PMG’s Creative Director, A.J. Schmitz, was selected to judge the prestigious E Source 2020 Utility Ad Awards Contest, the energy industry’s largest and most comprehensive competition. The contest evaluates creative excellence in the advertising of electric, gas and water utility companies that have generated results such as increasing...
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30
Sep

National Podcast Day

September 30 is National Podcast Day! Did you know that the word ‘podcast’ is derived from the words ‘iPod’ and ‘broadcast’ because most people were using the Apple iPod to listen to podcasts when the term was coined in 2004? Today, over 850,000 active podcasts are streamed using platforms such as Apple Podcasts (formerly iTunes), Google Podcasts...
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21
Sep

National New York Day – And Don’t You Fugeddaboutit!

There are milestones that last a moment and others that last forever. September 21 is a milestone for New York…National New York Day…and the iconic New York logo, slogan and song, ‘I LOVE NY’, may live forever. I LOVE NY – From Montauk to Buffalo and Everything In Between I LOVE NY became the theme of a...
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16
Sep

Join the ALS Ride For Life October 2020 Virtual Event

ALS Ride For Life, Inc. is a not-for-profit corporation founded by ALS patients, caregivers and those who care about people living with ALS. Help ALS Ride For Life make a difference in the lives of ALS patients by participating in this year’s Virtual Walk-Run-Bike Event all throughout October 2020. For more info on the Virtual Walk-Run-Bike Event,...
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11
Sep

Patriot Day

In observance of the September 11, 2001 terrorist attacks, Patriot Day is a solemn national holiday for Americans. Across the nation, flags are flown at half-staff in remembrance of the victims and first responders who lost their lives on this tragic day. We will never forget!
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08
Sep

National Ampersand Day

Today is officially National Ampersand Day, so let’s celebrate and pay tribute to this funny little symbol! And as the official National Ampersand logo says, “fabulous & functional & fun”! First a little history lesson. The symbol “&” comes from the Latin word for “and” which was “et”. In Old Roman cursive, it became common...
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07
Sep

Happy Labor Day

No work is insignificant. All labor that uplifts humanity has dignity and importance and should be undertaken with painstaking excellence. – Martin Luther King Jr.
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02
Sep

PMG Gives LCAC Logo a Refresh

Dedicated to promoting substance abuse prevention, Levittown Community Action Coalition (LCAC) is committed to addressing the issues associated with heroin, opiates and prescription drug misuse among youth in the Levittown and Island Trees communities. As the coalition has grown in advancing its mission and providing education and resources, it was important to elevate the brand...
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31
Aug

Poppin’ Corks for ACLD

The ‘Uncorked for ACLD’ wine tasting virtual event was held on August 7th with guests enjoying some of the vineyard’s most popular brands from the comfort of their homes and even their boats.
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24
Aug

PMG is a Double Finalist in the 2020 LIBN Reader Rankings Awards

Progressive Marketing Group, Inc. is proud to announce that we have been chosen as a finalist in the 2020 LIBN Reader Rankings Awards for Best Advertising Agency and Best Public Relations Firm. There was some intense competition, and PMG would like to congratulate all the winners. Thank you to everyone who voted for us. Thank...
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19
Aug

National Aviation Day

Happy National Aviation Day to all.  National Aviation Day was established by Franklin Delano Roosevelt, the 32nd U.S. President, in 1939 via a Presidential Proclamation on Orville Wright’s August 19 birthday. Aviation has been a part of Long Island’s history since the beginning of aviation as we know it! From the Lone Eagle, Charles Lindbergh’s historic...
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13
Aug

Left Hander’s Day

Today is a special day for all left handed people to rejoice! No one has come up with a definitive reason for why some people are left handed, but about 10% of the people around the world are, and it is likely passed through genetics. In the past, left handedness has been associated with weakness,...
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07
Aug

Electricity out? Top 10 things that are keeping us busy during the power outage

According to the most recent updates, almost 2 million people in the tristate area have lost electricity due to the powerful storm Isaias. Being suddenly without power reminds us how much we take it for granted and how many things in our everyday lives need electricity. Here are the weird things we found ourselves doing...
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01
Aug

World Wide Web Day

In the spirit of World Wide Web Day, below are a few related hyperlinks:  World Wide Web day is celebrated August 1 every year. In 1989, Tim Berners-Lee, while working at the CERN center in Geneva, Switzerland, had the idea to communicate with his co-workers via hyperlinks. Now, more than 30 years later, this web of interconnected links has...
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30
Jul

Mid-summer marketing blues…?

August is almost here. People are getting used to the new normal. It’s time to reassess your organization’s marketing strategies for the remainder of 2020. Are you having trouble reaching prospects now that they’re working from home? Does your website messaging reflect the changing needs of your marketplace? Have your trade shows been cancelled and...
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19
Jul

National Ice Cream Day

What a beautiful day to enjoy ice cream! Not just because it’s delicious, but because July 19 is National Ice Cream Day! Whether in a dish or cone, today is the perfect day to celebrate this amazing invention that was created long ago. The history of ice cream began around 500 B.C. in the Persian...
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16
Jul

Vote for PMG in LIBN Reader Rankings

Hello friends and supporters of PMG, PMG has been nominated for not one, but TWO “Best” categories in Long Island Business News’ 2020 Reader Ranking Awards! As you know, PMG was honored last year with the Best Advertising Agency award and the Best Public Relations Firm award. Now you can help us win for a...
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04
Jul

Happy Independence Day!

“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” – Preamble to the Declaration of Independence, July 4, 1776 July 4 commemorates the day the Declaration of Independence was...
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23
Jun

Plan your Long Island Summer ‘Holi-Stay’ with These 10 Ideas from PMGers

While we aren’t traveling much these days, there are still some great destinations right here on Long Island. Check out these hidden (and not-so-hidden) Long Island gems compiled from PMGers’ favorite local day trips: ‘So-Cute!’ Villages and Main Streets – Long Island is home to many picturesque Main Streets and shopping districts. Be sure to check out Northport...
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19
Jun

National Martini Day – June 19

Whether you like yours shaken or stirred, with gin or with vodka, with a twist or with olives, or as part of a more extravagant drink – National Martini Day, June 19, is the perfect day to celebrate this cocktail. Like other origins, the birth of the martini is up for debate, whether it be...
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11
Jun

Marketing During An Economic Downturn

During the economic slowdown resulting from the coronavirus pandemic, PMG’s mantra of ‘Marketshare through Mindshare’ has never been more relevant. This article in Forbes discusses positioning your brand and your business in the minds of your clients by rethinking your marketing messages to have the most impact. https://www.forbes.com/sites/forbesagencycouncil/2020/05/21/marketing-during-an-economic-downturn/#3255137b35d1
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06
Jun

Return of the Drive-In?

On June 6, 1933, excited drivers parked their automobiles on the grounds of Park-In Theaters, the first ever drive-in movie theater, located on Crescent Boulevard in Camden, New Jersey. After its initial popularity, the idea caught on and soon drive-in theaters began popping up all over the country. One of the largest was the All-Weather...
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28
May

LIBN Reader Rankings Nominations 2020

Good morning friends and supporters of PMG, Once again, LIBN is accepting nominations for the prestigious LIBN Reader Rankings Awards. As you know, PMG was honored last year with the Best Advertising Agency award and the Best Public Relations Firm award. LIBN is accepting nominations from now through June 8, and if PMG is nominated,...
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21
May

PMG Powers Up!

Here’s an exclusive look at how the PMG team powers up before we get to work! Coffee is as essential as the cup we drink it from, and here is a collection of PMG’s favorite cups and mugs! By the way, can you guess which mug belongs to which PMGer?
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04
May

National Small Business Week 2020

Did you know there are over 30 million small businesses in the United States? More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year. Small Business Week, usually the first week of May, was created more...
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28
Apr

National Superhero Day

National Superhero Day was founded by Marvel Comics in 1995. Now, every year since its birth on April 28, 1995, people come together on this day to celebrate their heroes. Superman, Batman, Wonder Woman and Spiderman are just some of the superheroes whose names we recognize. Our real-life superheroes on the front lines of the...
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23
Apr

National Prescription Drug Take Back Day 2020

April 25th is National Prescription Drug Take Back Day – a day when the community is asked to safely dispose of their unneeded and expired prescription medication at local police departments and organized events. Even though Drug Take Back Programs have been postponed due to COVID-19, there are other steps you can implement in your...
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01
Apr

April Fool’s

April Fool’s Day is a time of pranks and hoaxes. Given the pandemic besieging us, even a moment’s diversion can go a long way. Can you guess which one of these April 1st events is a hoax? Put your guess in the comments section below and we’ll let you know if you’re right!
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23
Mar

PMG Open & Working Remotely

The full PMG staff is working remotely and all systems are GO! We have set up communications, back-up devices, technologies and software at our home offices so we can serve clients with the same efficiency as usual. All members of our staff can be reached by email.    For immediate assistance, please call (516) 721-3709....
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13
Mar

GIF vs. JIF

The debate about how to pronounce the popular looping video clip known as a GIF (short for Graphics Interchange Format) has been a hot discussion for years. Recently, the peanut butter brand Jif has decided to settle it with this fun new campaign! The peanut butter brand asserts that it is pronounced “Gif” with a...
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29
Feb

Fun Facts About Leap Year

Do you know any other Fun Facts about Leap Year? (…perhaps that have to do with proposals or marriage? 🤔) Let us know in the comments below!
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01
Jan

Happy New Year!

As we celebrate the end of one decade and the beginning of a new, there is much to look back on and much to look forward to. Wishing you health and happiness in the new year!
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23
Dec

Season’s Greetings!

Wishing you a very happy holiday season and a prosperous new year. From PMG
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08
Dec

I’m feeling BLUE. And you should be too…because it’s Pantone’s 2020 Color of the Year!

Blue is a much-maligned color. It’s associated with sadness, but it’s also the color of water, which is the foundation of life! And blue is the Pantone Color of the Year for 2020…Pantone 19-4052 Classic Blue to be exact. If there are people who know about color, it’s the folks at Pantone. It’s the industry...
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13
Sep

LIBN Rankings: PMG Wins Best Advertising/Marketing Agency

PMG was selected by Long Island Business News (LIBN) voters as Top Winner for “Best Advertising/Marketing Agency” and Winner for “Best Public Relations Firm” in the 2019 LIBN Reader Rankings poll.
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11
Sep

We will never forget

We will never forget. When Franklin Roosevelt coined the phrase “a day that will live in infamy” he was referring to the attack on Pearl Harbor, December 7, 1941. Today, to most Americans, that phrase should apply to September 11, 2001. It has been eighteen years since the events of that day changed the world...
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06
Jun

Today is the day the world changed.

June 6th Today is the day the world changed. To be more specific, it was 75 years ago today when Operation Overlord began and the rugged Normandy coast produced names that will be honored for all history…Omaha Beach, Utah Beach, Gold Beach, Sword Beach, Juno Beach…as well as the names of the more than 150,000...
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12
Feb

Changing The World: Born Same Day

It is a rare event when two people who will grow up to change the world are born on the same day, but today, February 12, is the birthday of two such men. One was a consummate politician who freed millions of people, and the other was a scientist who revolutionized the way we look...
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15
Jan

Miracles & Heroes 10 Years Ago Today

Hero: The definition of a hero varies from person to person, day to day, and age to age. But 10 years ago today, the Miracle On The Hudson occurred and an undisputed hero emerged from the chaos. US Airways Flight 1549 took off from Laguardia Airport, Queens Long Island on a cold winter day.  Shortly...
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12
Dec

It Was A Very Good Year!

PMGers celebrated  a highly successful 2018 with festivities at Radio Radio in beautiful downtown Huntington. Good time, good cheer, good friends!
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04
Dec

Long Island Strategic Marketing Organization Progressive Marketing Group, Inc. Expands Account Team with New Staff

Progressive Marketing Group, Inc. (PMG), an award-winning Strategic Marketing Organization, has announced two staff additions to its strategic team; Teresa Pelio, account supervisor and Daniel Mercado, account coordinator. “This is an exciting time for our agency,” said Jamie Stanco, President and CEO of PMG. “Teresa and Dan are incredible additions to our team. Their individual...
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27
Jun

Gary Cucchi Named to LIBN’s 2018 Who’s Who in Business Services

Our very own Vice President, Gary Cucchi, was recognized in Long Island Business News’ 2018 “Who’s Who in Business Services” as one of 27 outstanding business leaders. The 20-year marketing industry leader oversees PMG’s business development, operations and client services…and he’s a helluva good cook, too! Mr. Cucchi was selected by LIBN based on exuding confidence...
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08
May

Escape From Alcatraz?

In the great prison film tradition of The Shawshank Redemption, Cool Hand Luke and perhaps more appropriately, One Flew Over The Cuckoo’s Nest, a certain longstanding member of the Progressive Marketing Group family has flown the proverbial coop. None other than the inimitable Sunny Sheppard has escaped and headed for the infinitely greener pastures of doing whatever...
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16
Feb

Mobile Is No Longer Important

That’s right. It is no longer important to consider mobile while developing your company’s web presence – it has now become imperative. In 2012, mobile web usage was an afterthought, accounting for roughly 10% of web page views. Now, according to a recent Statistica Poll, mobile usage has crossed a critical line: It is now...
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13
Dec

Progressive Marketing Group Expanding with New Staff and New Office

December 13, 2017, Huntington Station, NY – Progressive Marketing Group, Inc. (PMG), an award-winning strategic marketing organization, has announced a staff addition: A.J. Schmitz of Huntington as its new Creative Director. As part of PMG’s expansion, the agency has also moved from Melville to a new office in Huntington Station. Mr. Schmitz brings more than...
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22
Nov

Turkey Day Blues

Over the river and through the woods? Thanksgiving is Doomsday if you are a turkey, but its a very good day if you are people.  Thanksgiving, regardless of which version of the real story you adhere to, is a day for pumpkin pie, stuffing, weird  looking casseroles that you have to smile about when you...
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21
Mar

The Immortal Chuck Berry: A Tribute.

I found about Chuck Berry’s passing totally by accident. Was offline decompressing and just happened to glance at the newspaper. Chuck dead? That has to be an oxymoron. Chuck Berry is immortal. His stamp is on every rock and roll or R&B song written since the mid-1950s. Forget about musicians being in his debt. Everyone...
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18
Dec

Giants For Real?

Certainly looks like the NY Giants, aka Big Blue, are for real. They’re playing solid football. Shades of LT and Strahan, they’re playing great defense, and one can only hope they’ll get more offense. You can’t cover Beckham all 4 quarters. Wish them well. As New Yorkers, there’s no sense being green with envy this...
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24
Nov

Turkeys Beware!

Seems to happen around this time every year. And curiously enough, it’s always on a Thursday. I’m sure our Founding Fathers carried the tradition of Thanksgiving from Europe to Plymouth Plantation. But how did they know about football? I suppose turkeys could be delivered via the perfect spiral and I would imagine the Wampanoags were...
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08
Nov

Today’s The Day

Today is the day.  Is it a day that will live in infamy?  No that’s Pearl Harbor Day, December 7.  Or is it a day when the whole country will be celebrating?  No that’s usually July 4th, New Year’s Day or Super Bowl Sunday!  Nor is today the day because in 1895 Wilhelm Roentgen discovered...
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16
Dec

Can Trees Really Smile?

Progressive Marketing Group’s paper-saving initiative has reached 50,000 paper pages saved! Even in this Digital Age, businesses consume a great deal of paper.  PMG has maintained  a low-usage policy for many years. We use various papers for color proofing and general office applications.  We  try to use recycled at all times.  Not easy for signage...
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23
Nov

Happy Thanksgiving To All

It seems to have been happening annually since 1621. Whether it was an act of generosity as it is recorded by History or simply due to the fact that they were outnumbered two to one, the Pilgrims started our greatest American secular tradition: Having family and friends over for turkey, cranberry sauce and a Thursday...
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29
Oct

Stanco Inducted Into Hall Of Fame

It may be quite different from his childhood dreams of enshrinement in the National Baseball Hall Of Fame at Cooperstown, or even the Rock and Roll Hall Of Fame in Cleveland, but Jamie Stanco is now officially a Hall Of Famer. In recognition of his life-long contributions to the marketing and advertising community, Jamie Stanco,...
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07
Jul

Satchel Paige: Don’t look back…

Today is Leroy Robert Paige’s 109th birthday. Or maybe his 110th. Satchel himself wasn’t too sure but settled on 1906. For those of you who don’t know about Satchel Paige, he was the greatest pitcher in the Negro Leagues and might have been the greatest pitcher in Major League Baseball had he been allowed to...
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15
May

The King Is Gone

BB King was the living link to the great bluesmen of previous generations like Muddy Waters, Howlin’ Wolf and Willie Dixon. He was the teacher for another generation that included the likes of Eric Clapton, Stevie Ray Vaughan and Johnny Winter. And he will be a case history for every up and coming picker and...
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12
May

Happy #90 to #8!!

Happy birthday Yogi! The congratulations are from all over the baseball world…and beyond. Perhaps the most unlikely candidate for greatness, all Yogi Berra did was to earn more championship rings than anyone else who every played the game. Many have said that his modesty masked a competitive drive second to none. Many have said he...
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08
May

Happy Birthday NY Mets!

Happy Birthday to the NY Mets on their 54th birthday.  On May 8, 1961 the nickname for the New York Metropolitan Baseball Club officially became  the Mets.  It beat out a host of other names including the Jets, The Islanders, and The Burros ( as in boroughs).  No kidding.  You could look it up, just ask...
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08
Apr

Yankee fan? Yankee hater? New article in NY Sports Day

PMG’s own Jamie Stanco has a current article in NY Sports Day entitled “Yankees Preview:  Character Assassination”.  http://www.nysportsday.com/2015/04/06/yankees-preview-character-assassination/ And though he swears it isn’t an indictment of Brian Cashman,  baseball and sports fans should judge for themselves, no? Here’s a sampling of the article. This isn’t really a character assassination.  I like Brian Cashman, but...
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27
Nov

Happy Hendrixgiving Day

November 27 is Thanksgiving, but in some circles it is equally famous for being the birthday of Jimi Hendrix.  After all, November 27 is only occasionally Thanksgiving, but it is always Jimi’s birthday. He would be 72  this year, hard as that is to believe, and despite the purple haze and voodoo chile, the marketing...
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14
Nov

Why November 14 is an important day?

In addition to being the birthday of my dear friend Lynn J., November 14 is also the 163rd anniversary of the publishing of Moby Dick by Herman Melville. And while PMG is coincidentally located in beautiful downtown Melville, that shouldn’t detract from the fact that Moby Dick was arguably the iconic American novel. Read it...
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21
Jun

It’s Summer!

Summer begins today, at least in the Northern Hemisphere. In 1788 the US Constitution was ratified on this day. And in 2014, PMG surpassed 35,000 sheets of paper saved!
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20
Jun

Puru-Pouri

Puru-Pouri.  You probably didn’t recognize it, but it mean the color “blue” in Maori. It’s hard to believe, but this is MTM’s 10th year of publication! We had such a great reaction to our recent issue about “The Color Red” that we are releasing another color study from our dusty vaults, this one about “The...
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18
Dec
30
Jul

Conservation Works!

Q. How long does it take to save 5 miles of paper? A. Not long. Progressive Marketing Group’s paper-saving initiative has reached 28,000 pages saved. That’s 56 reams. Nearly five miles of paper. Yessssss! We’ve also managed to save 1,200+ bottles, both plastic and glass, from the trash and recycle them. While the $60 is...
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06
Sep

3.4 Miles Up A Pine Tree?

I’m pleased to note that Progressive Marketing Group’s paper-saving initiative has reached 20,000 paper pages saved. In researching how paper is made (mostly from pine), estimates vary wildly re: the number of sheets derived from the “average pine tree”.  Tree girth, length, density and taper make generalizations unreliable.  But @500 sheets to a ream, 20,000...
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31
May

Happy (?) 75th Birthday

Just one of those obscure tidbits. This past May 11th is the 75th birthday of a true legend. FDR was president. There were only 48 states. The world was in the throes of the depression (well maybe that hasn’t changed). Jack Nicholson, Morgan Freeman, George Carlin and Merle Haggard were born. There were no computers,...
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22
Feb

Marketing & The Man of Steel

How positioning Gives Superman Strength The logo on his chest has become one of the world’s most recognizable symbols.  The royal blue, red and gold of his costume are the colors that superheros are made of.  But the defining difference between Superman and the rest of the DC and Marvel heroes is his message.  He...
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07
Feb

Reach out and touch someone…but only if they like it!

5 Tips to Getting the Most out of Email and Customer Relations Marketing (CRM) Campaigns In businesses today staying top of mind with your client is an essential part of success in the sales cycle.  Reaching out and touching your clients as part of your relationship management used to be a lot more time consuming,...
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13
Jan

Branding. What is it…and why do we use it?

Branding just might be the most crucial elements in marketing, but it is definitely the most conceptually misunderstood marketing tool…even by some professionals. Keep in mind that no one can actually create your brand…except your audience.  Your brand is what your audience thinks of you…and in an ideal world this is often guided or formulated...
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04
Jan

Hello world!

Welcome to the first entry of the PMG Blog, a recent addition to our outward communication channels, channels that also include our website and newsletter Marketshare through Mindshare. To blog or not to blog was the question.  As a strategic marketing organization, our decisions often warrant great debates over the pros and cons of any...
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