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Burger King’s Fresh New Look

Sometimes less is more, especially in today’s world of brand identity. Last week Burger King announced it will be taking a more minimalistic approach with the logo, making this its first new logo in more than 20 years. Keeping it clean, bold and simple, the new Burger King logo emulates their old logo used from 1969 to 1999. With the current state of the world, it’s important to create an identity that evokes joy, warmth and a little nostalgia. Along with the new logo, Burger King’s packaging, employee clothing, signage and restaurant design will all get a fresh new look for a more welcoming feel in 2021 and beyond. Take a read of this article for more insight on Burger King’s new fun and retro feel:

https://www.cnn.com/2021/01/07/business/burger-king-new-logo/index.html

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Progressive Marketing Group, Inc. (PMG) pioneered the concept of a Strategic Marketing Organization (SMO) in 1977 as a client-centric strategic marketing resource with broad tactical capabilities. As a strategic thought leader dedicated to the proliferation of the client’s business, every PMG program and project is created without partiality and adheres to the developed strategy, from Positioning and Messaging through Branding.

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