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What’s in a Logo?

Well, in most instances it’s the first visual impression someone will make of a business’ brand and identity.  Remember though, a logo is not one’s identity, and not all logos need to be completely comprehensive in nature. Yet they need to manifest into all representational branding vehicles…from a business card…to billboards…to brochures…to digital marketing. For...
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Mindshare Positioning Nets 18% Response For Violin Strings: Connolly & Co.

Connolly & Co. was introducing a new product – violin strings for children. They were easy to play and also sounded true to the original Dominant brand. Connolly reached out to PMG for research, a strategic plan and implementation…and they weren’t disappointed!
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Fitting 100,000 People To The Tee: J. D’Addario & Co.

In order to dominate the surging domestic and emerging international markets in the 1980s, J. D’Addario needed to create an identity and a “brand”. They contacted PMG to create a plan that included a promotional theme and a look and feel that extended to media, posters and tee shirts.
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