Water conservation is just as important now as it was in the beginning of the summer – in fact, water conservation is something we can do year round! PMG works with many independent water districts and understands the importance of water conservation during peak season (May through September) and throughout the year. Here are some...Read More

Hubspot recently released their 2023 State of Marketing report highlighting some key marketing strategy trends. Click on the image above to see the full report. How can you include some of these highlights in your marketing plan? Contact our team today to see how we can help you elevate your marketing plan.Read More

Memorial Day is not merely a day for parades, bargain retail sales, barbecues and a Monday off for a long weekend. Rather, it a National Day of Remembrance, the most solemn of all federal holidays. It recognizes, honors and celebrates those men and women who have made the ultimate sacrifice, giving their lives serving in...Read More

Today is Global Accessibility Awareness Day!    At PMG we consider accessibility of utmost importance when building a website. We encourage all who inquire about website design, maintenance, and revisions to include an accessibility widget, and accessibility policy,  that assists individuals with disabilities so that they are able to fully access what the site offers. “As...Read More

It’s true! In the upcoming months, Google will be making a transition from Universal Analytics to Google Analytics 4 (GA4). Universal Analytics, which is the type of Google Analytics account used on many websites, will stop processing new hits on July 1, 2023. As of now, Google indicates that you will be able to access...Read More

It’s the time of year when trend reports run wild with marketing insights and expectations for 2023. Based on various metrics, marketing publications and bloggers make predictions and send them off to the world. The job of strategic marketing professionals like PMG is to review the trends and insights and evaluate how to best tailor...Read More

Can we say pure JOY? Pantone has chosen Viva Magenta (Pantone 18-1750) as the 2023 color of the year. The deep vibrance of this earthy-red color expresses strength, joy, and optimism. Leatrice Eiseman, Executive Director of the Pantone Color Institute comments, “In this age of technology, we look to draw inspiration from nature and what...Read More

We are all guilty of having a messy virtual desktop at one time or another. Most of us have good intentions to clean it up, but often we don’t know where to start. Being that October 17, 2022 is National Clean Your Virtual Desktop Day, here are a few tips to get your virtual desktop...Read More

October 10 is World Mental Health Day, aimed at raising awareness in support of mental health and wellness across the globe. Nearly one in five US adults will experience a mental illness in a given year and more than 50% will be diagnosed with a mental illness or disorder at some point in their lives....Read More

On September 15, 1997, Larry Page and Sergey Brin, PhD registered the domain name ‘google.com,’ deciding on the name Google as a misspelling of the word ‘googol’ which is the number 1 with 100 zeros after it, demonstrating that the information on the internet is enormous. Almost a year later, on September 7, 1998, Google...Read More

Did you know that more than 40% of total internet traffic in 2022 is attributable to bots? But what is a bot, and did you know that there are ‘good’ bots and ‘bad’ bots? As an example, search engines use good bots to scan your site to discover your content and without them, search engines...Read More

The day was launched in 2010 to recognize and celebrate social media’s impact on global communication. The first social media platform is widely considered to be Sixdegrees that began in 1997 and was shut down in 2001. Other social media platforms launched in the years after including Friendster in 2002, LinkedIn in 2003, both MySpace...Read More

Whether it’s engineers designing infrastructure, crews fixing a water main break or lab workers ensuring the safety of your tap water, water professionals are working tirelessly to bring you high-quality drinking water for cooling off after a workout or cleaning fruits and veggies for a snack. PMG salutes all the water providers on Long Island...Read More

March 22 is World Water Day On this day we celebrate water and raise awareness of the 2 billion people living without access to safe water. The theme of this year’s World Water Day is groundwater. Groundwater is invisible, but its impact is visible everywhere. Our drinking water and sanitation, our food supply and natural...Read More

We all know the jingle…“The best part of waking up, is Folgers in your cup.” (You’re singing it in your head right now, aren’t you?) Recently Folgers has released a new campaign with a completely different sound. The newest Folgers commercial features the 1982 hit “Bad Reputation” by Joan Jett and The Blackhearts along with...Read More

Lots of people love snow and just as many seem to hate it, but one thing everyone can agree on is that snow can be beautiful. And thanks to new high-resolution photographs, we can now see beautiful, never-before-captured microscopic details of snowflakes. These photos and the intricate details of each snowflake underscore how impactful high-quality visuals...Read More

As 2022 begins, we are still in transition to a new world where physical and digital realms have merged like never before, and the Pantone Color of 2022 is a perfect symbol of that fusion. Pantone 17-3938 “Very Peri” illustrates modern life and how color trends in the digital world are manifested in the physical...Read More

It seems that the sandwich comprised of peanut butter and marshmallow fluff didn’t have a place in the Merriam-Webster dictionary until October 2021! The fluffernutter is a childhood favorite and has been a popular PMG snack break for those in the office for many years. It just goes to show how casual language evolves much...Read More

D&B Engineers and Architects regularly supports a number of good works. Bringing water to a village in Nigeria through weCare Africa is a prime example of how initiative backed by a firm commitment can make a huge difference to people on a hyper local level. Click here to download Project Sheet (PDF)Read More

Well, in most instances it’s the first visual impression someone will make of a business’ brand and identity.  Remember though, a logo is not one’s identity, and not all logos need to be completely comprehensive in nature. Yet they need to manifest into all representational branding vehicles…from a business card…to billboards…to brochures…to digital marketing. For...Read More

Fresh with a brand new infrastructure and design, PMG recently launched PACT’s new website. With a focus on enhancing the communication of the organization’s mission and initiative for substance use prevention, the new website will be a valuable resource as PACT (Partnering In Action Change For Tomorrow) continues to educate and make a difference!  Visit...Read More

Happy June 30th, also known as Social Media Day! In its short life, social media has redefined how people interact, communicate and share with family, friends and the world. With the launch of Friendster in 2002 and MySpace in 2003, social media became mainstream. Then 2004 brought the founding of the king of social media,...Read More

PMG client, The Window Shop, located in the heart of Northport Village, has been serving their neighborhood since 1976. The Window Shop is committed to providing a personalized shopping experience while offering a selection of famous collections, exciting new designers, fine jewelry and timepieces. So, if you find yourself strolling along Main Street or looking...Read More

Case studies. Success stories. Client monographs. However you would like to refer to them, if your content strategy does not include case studies, then you are missing out on an effective way to communicate the value and benefits of your products or services to your audiences. Case studies are a marketing staple. Rather than simply...Read More

Hello friends of PMG, Once again, LIBN is accepting nominations for the prestigious LIBN Reader Rankings Awards. As you know, PMG was honored in both 2019 and 2020 in the Advertising Agency and Public Relations Firm categories. Nominations will be accepted between April 12 and April 23 as the first part of the competition. The companies...Read More

PMG sends a special shout out to all doctors on National Doctors’ Day 2021. Perhaps at no time in recent memory have we been more grateful to our community’s dedicated physicians than we have been in the past year. Extra acknowledgement to the physicians at Northwell Health, AFC Urgent Care and Charles Evans Center. Thank you for all that...Read More

Monday, March 22 is World Water Day. It was established in 1993 by the United Nations to boost global awareness and to focus attention on safe water. The theme of 2021 is “Valuing water.” Most of us take water for granted. We turn the tap or the spigot and out it comes. Many of us...Read More

It’s been over one year since the first documented case of COVID-19 in New York State and shortly thereafter, New York State was in a state of emergency. About a week later, PMG and many other companies took their businesses remote and in-office employees transitioned to working from home. Those first few weeks (and months)...Read More

According to Research, One Word Can Predict a Musical Hit…and You Can Use the Same Word for Impact in Your Sales and Marketing Messages. Marketing professors at Wharton and York University processed thousands of hit songs to determine if there were language patterns that contributed to success. Their results may surprise you and, even better, can...Read More

Every Super Bowl, one thing that is just about as entertaining as the game are the commercials. Below are the best Super Bowl 55 commercials. Which was your favorite?Read More

“If advertisers want to reach consumers, they need to make house calls.” In this article, the American Marketing Association addresses how the pandemic has resulted in a shift in how advertisers can best reach consumers. With more people working and staying at home on their computers and smartphones due to COVID-19 and quarantining, this article shares insights...Read More

COVID-19 vaccines have been rolled out in the U.S. and around the world, and the race between vaccine manufacturers has been competitive. Specifically, Pfizer has built a strong marketing campaign from the outset, beginning with trademarking the slogan “Science Will Win” and gaining a second trademark in December 2020 for “Science Will Make The Breakthrough.”...Read More

Super Bowl LV is set to be a battle between veteran quarterback Tom Brady and the Tampa Bay Buccaneers and rising star quarterback Patrick Mahomes and defending champions the Kansas City Chiefs. Leading up to the big game day, let’s take a look back at the best Super Bowl Commercials of 2019.Read More

Football playoffs are well underway! With the AFC and NFC finals coming up next weekend and in anticipation of the big game on February 7th, take a look back on the best Super Bowl commercials of 2018.Read More

Sometimes less is more, especially in today’s world of brand identity. Last week Burger King announced it will be taking a more minimalistic approach with the logo, making this its first new logo in more than 20 years. Keeping it clean, bold and simple, the new Burger King logo emulates their old logo used from...Read More

Football playoffs kicked off this weekend including the Wild Card spots! In honor of the upcoming Super Bowl LV, we will be sharing the “best of…” television commercials leading up to the big game! Here are the Best Super Bowl Commercials of 2017. Enjoy…let us know which was your favorite in the comments below, and watch...Read More

The seventh Long Island Uncle Giuseppe’s Marketplace has opened within Sunset Plaza, 112 Deer Park Avenue, North Babylon. The grand opening and ribbon cutting ceremony for the new store, coordinated by Gary Cucchi of PMG and Bill Corbett of Corbett Public Relations went off today, January 8, 2021. Local elected officials, civic associations and local...Read More

If you’re anything like us at PMG, you’ve probably read more books in 2020 than in any other year you can remember. And now, lucky for us, The New York Public Library has just released its lists of Best Books of 2020. The lists include best books for kids, best books for adults, best poetry books,...Read More

The private charter company recently announced the addition of three aircraft to its growing fleet. Nick Tarascio, CEO of the Farmingdale, NY-based aviation services company held a press conference on November 19, 2020 with government and business leaders announcing the company’s new aircraft and the company’s plans to hire at least 45 employees within the next year. Tarascio was...Read More

The holidays and holiday shopping will certainly be different this year. Black Friday, Small Business Saturday, Cyber Monday and Giving Tuesday won’t look like they did last year thanks to the pandemic world we live in. Consumer researchers predict there will be shopping, just not in the same way and at the same scale as in the past. Check out the...Read More

Join PMG in our support of ACLD’s virtual event Live Love Laugh on December 4. Go to ACLDLiveLoveLaugh.org for information and tickets. LIVE, LOVE, LAUGH is a celebration of life, heroism, strength and optimism. We invite you to join us for an inspirational evening that brings together friends, families, supporters and staff members in celebration...Read More

For the few and the proud from the many and the thankful, words cannot adequately express our gratitude for your service and dedication to our freedoms.Read More

This year, we all needed to adapt to the ‘new normal’ and so did our marketing campaigns and messaging. Take a look at how KFC created this very clever and memorable marketing campaign around changing their slogan “its finger lickin’ good” to fit the current environment.Read More

Just what is the Movember movement? As it began back in 2003, the idea was to raise awareness of men’s health, suicide prevention and cancer by growing out a mustache (or beard)…find out ways you can participate in this cause and have fun in doing so! https://us.movember.com/?homeRead More

September 30 is National Podcast Day! Did you know that the word ‘podcast’ is derived from the words ‘iPod’ and ‘broadcast’ because most people were using the Apple iPod to listen to podcasts when the term was coined in 2004? Today, over 850,000 active podcasts are streamed using platforms such as Apple Podcasts (formerly iTunes), Google Podcasts...Read More

There are milestones that last a moment and others that last forever. September 21 is a milestone for New York…National New York Day…and the iconic New York logo, slogan and song, ‘I LOVE NY’, may live forever. I LOVE NY – From Montauk to Buffalo and Everything In Between I LOVE NY became the theme of a...Read More

Today is officially National Ampersand Day, so let’s celebrate and pay tribute to this funny little symbol! And as the official National Ampersand logo says, “fabulous & functional & fun”! First a little history lesson. The symbol “&” comes from the Latin word for “and” which was “et”. In Old Roman cursive, it became common...Read More

According to the most recent updates, almost 2 million people in the tristate area have lost electricity due to the powerful storm Isaias. Being suddenly without power reminds us how much we take it for granted and how many things in our everyday lives need electricity. Here are the weird things we found ourselves doing...Read More

In the spirit of World Wide Web Day, below are a few related hyperlinks:  World Wide Web day is celebrated August 1 every year. In 1989, Tim Berners-Lee, while working at the CERN center in Geneva, Switzerland, had the idea to communicate with his co-workers via hyperlinks. Now, more than 30 years later, this web of interconnected links has...Read More

August is almost here. People are getting used to the new normal. It’s time to reassess your organization’s marketing strategies for the remainder of 2020. Are you having trouble reaching prospects now that they’re working from home? Does your website messaging reflect the changing needs of your marketplace? Have your trade shows been cancelled and...Read More

While we aren’t traveling much these days, there are still some great destinations right here on Long Island. Check out these hidden (and not-so-hidden) Long Island gems compiled from PMGers’ favorite local day trips: ‘So-Cute!’ Villages and Main Streets – Long Island is home to many picturesque Main Streets and shopping districts. Be sure to check out Northport...Read More

Whether you like yours shaken or stirred, with gin or with vodka, with a twist or with olives, or as part of a more extravagant drink – National Martini Day, June 19, is the perfect day to celebrate this cocktail. Like other origins, the birth of the martini is up for debate, whether it be...Read More

During the economic slowdown resulting from the coronavirus pandemic, PMG’s mantra of ‘Marketshare through Mindshare’ has never been more relevant. This article in Forbes discusses positioning your brand and your business in the minds of your clients by rethinking your marketing messages to have the most impact. https://www.forbes.com/sites/forbesagencycouncil/2020/05/21/marketing-during-an-economic-downturn/#3255137b35d1Read More

On June 6, 1933, excited drivers parked their automobiles on the grounds of Park-In Theaters, the first ever drive-in movie theater, located on Crescent Boulevard in Camden, New Jersey. After its initial popularity, the idea caught on and soon drive-in theaters began popping up all over the country. One of the largest was the All-Weather...Read More

Good morning friends and supporters of PMG, Once again, LIBN is accepting nominations for the prestigious LIBN Reader Rankings Awards. As you know, PMG was honored last year with the Best Advertising Agency award and the Best Public Relations Firm award. LIBN is accepting nominations from now through June 8, and if PMG is nominated,...Read More

Did you know there are over 30 million small businesses in the United States? More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year. Small Business Week, usually the first week of May, was created more...Read More

April 25th is National Prescription Drug Take Back Day – a day when the community is asked to safely dispose of their unneeded and expired prescription medication at local police departments and organized events. Even though Drug Take Back Programs have been postponed due to COVID-19, there are other steps you can implement in your...Read More

The debate about how to pronounce the popular looping video clip known as a GIF (short for Graphics Interchange Format) has been a hot discussion for years. Recently, the peanut butter brand Jif has decided to settle it with this fun new campaign! The peanut butter brand asserts that it is pronounced “Gif” with a...Read More

Do you know any other Fun Facts about Leap Year? (…perhaps that have to do with proposals or marriage? 🤔) Let us know in the comments below!Read More

Blue is a much-maligned color. It’s associated with sadness, but it’s also the color of water, which is the foundation of life! And blue is the Pantone Color of the Year for 2020…Pantone 19-4052 Classic Blue to be exact. If there are people who know about color, it’s the folks at Pantone. It’s the industry...Read More

We will never forget. When Franklin Roosevelt coined the phrase “a day that will live in infamy” he was referring to the attack on Pearl Harbor, December 7, 1941. Today, to most Americans, that phrase should apply to September 11, 2001. It has been eighteen years since the events of that day changed the world...Read More

June 6th Today is the day the world changed. To be more specific, it was 75 years ago today when Operation Overlord began and the rugged Normandy coast produced names that will be honored for all history…Omaha Beach, Utah Beach, Gold Beach, Sword Beach, Juno Beach…as well as the names of the more than 150,000...Read More

It is a rare event when two people who will grow up to change the world are born on the same day, but today, February 12, is the birthday of two such men. One was a consummate politician who freed millions of people, and the other was a scientist who revolutionized the way we look...Read More

Hero: The definition of a hero varies from person to person, day to day, and age to age. But 10 years ago today, the Miracle On The Hudson occurred and an undisputed hero emerged from the chaos. US Airways Flight 1549 took off from Laguardia Airport, Queens Long Island on a cold winter day.  Shortly...Read More

That’s right. It is no longer important to consider mobile while developing your company’s web presence – it has now become imperative. In 2012, mobile web usage was an afterthought, accounting for roughly 10% of web page views. Now, according to a recent Statistica Poll, mobile usage has crossed a critical line: It is now...Read More

I found about Chuck Berry’s passing totally by accident. Was offline decompressing and just happened to glance at the newspaper. Chuck dead? That has to be an oxymoron. Chuck Berry is immortal. His stamp is on every rock and roll or R&B song written since the mid-1950s. Forget about musicians being in his debt. Everyone...Read More

Certainly looks like the NY Giants, aka Big Blue, are for real. They’re playing solid football. Shades of LT and Strahan, they’re playing great defense, and one can only hope they’ll get more offense. You can’t cover Beckham all 4 quarters. Wish them well. As New Yorkers, there’s no sense being green with envy this...Read More

Seems to happen around this time every year. And curiously enough, it’s always on a Thursday. I’m sure our Founding Fathers carried the tradition of Thanksgiving from Europe to Plymouth Plantation. But how did they know about football? I suppose turkeys could be delivered via the perfect spiral and I would imagine the Wampanoags were...Read More

Today is the day.  Is it a day that will live in infamy?  No that’s Pearl Harbor Day, December 7.  Or is it a day when the whole country will be celebrating?  No that’s usually July 4th, New Year’s Day or Super Bowl Sunday!  Nor is today the day because in 1895 Wilhelm Roentgen discovered...Read More

Progressive Marketing Group’s paper-saving initiative has reached 50,000 paper pages saved! Even in this Digital Age, businesses consume a great deal of paper.  PMG has maintained  a low-usage policy for many years. We use various papers for color proofing and general office applications.  We  try to use recycled at all times.  Not easy for signage...Read More

It seems to have been happening annually since 1621. Whether it was an act of generosity as it is recorded by History or simply due to the fact that they were outnumbered two to one, the Pilgrims started our greatest American secular tradition: Having family and friends over for turkey, cranberry sauce and a Thursday...Read More

Today is Leroy Robert Paige’s 109th birthday. Or maybe his 110th. Satchel himself wasn’t too sure but settled on 1906. For those of you who don’t know about Satchel Paige, he was the greatest pitcher in the Negro Leagues and might have been the greatest pitcher in Major League Baseball had he been allowed to...Read More

BB King was the living link to the great bluesmen of previous generations like Muddy Waters, Howlin’ Wolf and Willie Dixon. He was the teacher for another generation that included the likes of Eric Clapton, Stevie Ray Vaughan and Johnny Winter. And he will be a case history for every up and coming picker and...Read More

Happy birthday Yogi! The congratulations are from all over the baseball world…and beyond. Perhaps the most unlikely candidate for greatness, all Yogi Berra did was to earn more championship rings than anyone else who every played the game. Many have said that his modesty masked a competitive drive second to none. Many have said he...Read More

Happy Birthday to the NY Mets on their 54th birthday.  On May 8, 1961 the nickname for the New York Metropolitan Baseball Club officially became  the Mets.  It beat out a host of other names including the Jets, The Islanders, and The Burros ( as in boroughs).  No kidding.  You could look it up, just ask...Read More

PMG’s own Jamie Stanco has a current article in NY Sports Day entitled “Yankees Preview:  Character Assassination”.  http://www.nysportsday.com/2015/04/06/yankees-preview-character-assassination/ And though he swears it isn’t an indictment of Brian Cashman,  baseball and sports fans should judge for themselves, no? Here’s a sampling of the article. This isn’t really a character assassination.  I like Brian Cashman, but...Read More

November 27 is Thanksgiving, but in some circles it is equally famous for being the birthday of Jimi Hendrix.  After all, November 27 is only occasionally Thanksgiving, but it is always Jimi’s birthday. He would be 72  this year, hard as that is to believe, and despite the purple haze and voodoo chile, the marketing...Read More

In addition to being the birthday of my dear friend Lynn J., November 14 is also the 163rd anniversary of the publishing of Moby Dick by Herman Melville. And while PMG is coincidentally located in beautiful downtown Melville, that shouldn’t detract from the fact that Moby Dick was arguably the iconic American novel. Read it...Read More

Summer begins today, at least in the Northern Hemisphere. In 1788 the US Constitution was ratified on this day. And in 2014, PMG surpassed 35,000 sheets of paper saved!Read More

Puru-Pouri.  You probably didn’t recognize it, but it mean the color “blue” in Maori. It’s hard to believe, but this is MTM’s 10th year of publication! We had such a great reaction to our recent issue about “The Color Red” that we are releasing another color study from our dusty vaults, this one about “The...Read More

Q. How long does it take to save 5 miles of paper? A. Not long. Progressive Marketing Group’s paper-saving initiative has reached 28,000 pages saved. That’s 56 reams. Nearly five miles of paper. Yessssss! We’ve also managed to save 1,200+ bottles, both plastic and glass, from the trash and recycle them. While the $60 is...Read More

I’m pleased to note that Progressive Marketing Group’s paper-saving initiative has reached 20,000 paper pages saved. In researching how paper is made (mostly from pine), estimates vary wildly re: the number of sheets derived from the “average pine tree”.  Tree girth, length, density and taper make generalizations unreliable.  But @500 sheets to a ream, 20,000...Read More

Just one of those obscure tidbits. This past May 11th is the 75th birthday of a true legend. FDR was president. There were only 48 states. The world was in the throes of the depression (well maybe that hasn’t changed). Jack Nicholson, Morgan Freeman, George Carlin and Merle Haggard were born. There were no computers,...Read More

How positioning Gives Superman Strength The logo on his chest has become one of the world’s most recognizable symbols.  The royal blue, red and gold of his costume are the colors that superheros are made of.  But the defining difference between Superman and the rest of the DC and Marvel heroes is his message.  He...Read More

5 Tips to Getting the Most out of Email and Customer Relations Marketing (CRM) Campaigns In businesses today staying top of mind with your client is an essential part of success in the sales cycle.  Reaching out and touching your clients as part of your relationship management used to be a lot more time consuming,...Read More

Branding just might be the most crucial elements in marketing, but it is definitely the most conceptually misunderstood marketing tool…even by some professionals. Keep in mind that no one can actually create your brand…except your audience.  Your brand is what your audience thinks of you…and in an ideal world this is often guided or formulated...Read More

Welcome to the first entry of the PMG Blog, a recent addition to our outward communication channels, channels that also include our website and newsletter Marketshare through Mindshare. To blog or not to blog was the question.  As a strategic marketing organization, our decisions often warrant great debates over the pros and cons of any...Read More