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National Small Business Week 2020

Did you know there are over 30 million small businesses in the United States? More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year.

Small Business Week, usually the first week of May, was created more than 50 years ago to recognize the critical contributions of America’s entrepreneurs and small business owners. Many of which are local merchants – which we consider Main Street America.

This year, Small Business Week has been postponed due to the current coronavirus pandemic, yet here are seven suggestions for you to support local small businesses while staying at home:

  1. Local merchants continue to do business online. Find your favorite local store and visit their website, Facebook or Instagram account. Chances are you’ll find good deals like free shipping or discounts on purchases.
  2. Buy a gift card from a local small business, such as a restaurant or retailer, that you can use at a later time.
  3. Mother’s Day is Sunday, May 10. No time like today to buy something special for mom.
    • Check out www.soapboxny.com for unique soap, bath and body products that are sure to make mom happy and smell fantastic. There is an incredible online selection and prices are affordable.
    • Jewelry is always a woman’s best friend. Be sure to check out www.thewindowshopjewelers.com for something just right, or over the top! For whatever your taste and budget, The Window Shop has you covered.
  4. Many small, local restaurants are open for curbside pickup or delivery.
  5. If you work with a small business, do your best to continue making payments on time. Cash flow for small businesses is critical to their survival, especially right now.
  6. Use social media to spread the word about your favorite local merchant or small business. Give a great Yelp or Google review, share a post or become an Instagram follower.
  7. Consider joining email lists of businesses that you patronize.

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About the author

Progressive Marketing Group, Inc. (PMG) pioneered the concept of a Strategic Marketing Organization (SMO) in 1977 as a client-centric strategic marketing resource with broad tactical capabilities. As a strategic thought leader dedicated to the proliferation of the client’s business, every PMG program and project is created without partiality and adheres to the developed strategy, from Positioning and Messaging through Branding.

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