PMG has been nominated for not one, but TWO “Best” categories in the Long Island Business News 2021 Reader Rankings! Cast your vote here: https://libn.com/readerrankings/#/gallery?group=373231 You can vote DAILY!…voting ends Friday, June 4th!Read More
Each year Long Island Business News (LIBN) highlights select “senior level executives who consistently demonstrate remarkable leadership skills, integrity, values, vision, commitment to excellence, company performance, community service and diversity.” To be highlighted amongst the elite executives of Long Island is an honor, and this year David A. Frisch, CPA, CFP®, PFS of Frisch Financial has...Read More
Join us for 2 outstanding fundraising events that support ACLD: 2021 Annual Golf Outing on June 7 and Poker for a Purpose on July 13. For details, tickets and sponsorship info go to: ACLDgolf.org and PokerForAPurpose.orgRead More
Case studies. Success stories. Client monographs. However you would like to refer to them, if your content strategy does not include case studies, then you are missing out on an effective way to communicate the value and benefits of your products or services to your audiences. Case studies are a marketing staple. Rather than simply...Read More
Each year on April 22, Earth Day campaigns around the globe to promote ways to save the Earth. Their aim is to provide education on topics including climate change, air and water pollution, erosion, recycling, ecosystems and more. As citizens of the world, we can all take actions to protect the Earth, its creatures and...Read More
Hello friends of PMG, Once again, LIBN is accepting nominations for the prestigious LIBN Reader Rankings Awards. As you know, PMG was honored in both 2019 and 2020 in the Advertising Agency and Public Relations Firm categories. Nominations will be accepted between April 12 and April 23 as the first part of the competition. The companies...Read More
Throughout the month of April, we strive to increase acceptance of people with autism and build a more inclusive society. Learn more about autism with this autism infographic, support organizations who work with those with autism and their families such as ACA/NY and ACLD, and share your stories and thoughts #LightUpWithKindness #IAmMe #CelebrateDifferences.Read More
The favorite crayon color of most Americans is blue, and in honor of National Crayon Day on March 31, we decided to see how the PMG team’s color preferences stack up against the average American. Here are the replies: Teresa – Ha! Cerulean Blue is my pick! It reminds me of the waters and makes...Read More
PMG sends a special shout out to all doctors on National Doctors’ Day 2021. Perhaps at no time in recent memory have we been more grateful to our community’s dedicated physicians than we have been in the past year. Extra acknowledgement to the physicians at Northwell Health, AFC Urgent Care and Charles Evans Center. Thank you for all that...Read More
Monday, March 22 is World Water Day. It was established in 1993 by the United Nations to boost global awareness and to focus attention on safe water. The theme of 2021 is “Valuing water.” Most of us take water for granted. We turn the tap or the spigot and out it comes. Many of us...Read More
Umbrellas are often taken for granted, but when you need one and can’t find one, then you recognize their value. Much like insurance, you don’t NEED an umbrella until you NEED an umbrella. And umbrellas are so much more than a way to stay dry in a rainstorm. Parasol-style umbrellas are great to keep the...Read More
It’s been over one year since the first documented case of COVID-19 in New York State and shortly thereafter, New York State was in a state of emergency. About a week later, PMG and many other companies took their businesses remote and in-office employees transitioned to working from home. Those first few weeks (and months)...Read More
Congratulations to Robert Ciatto on being named Executive Director of Adults and Children with Learning and Developmental Disabilities, Inc. (ACLD). Rob took the helm on January 1, 2021, succeeding Robert C. Goldsmith, and has more than 25 years of experience supporting people with developmental disabilities. His strategic direction and innovative leadership will help build upon...Read More
According to Research, One Word Can Predict a Musical Hit…and You Can Use the Same Word for Impact in Your Sales and Marketing Messages. Marketing professors at Wharton and York University processed thousands of hit songs to determine if there were language patterns that contributed to success. Their results may surprise you and, even better, can...Read More
On the third Monday in February, the United States celebrates the federal holiday known as Presidents’ Day. The day takes place during the birth month of two of our country’s most prominent presidents, George Washington and Abraham Lincoln. In the past, the day commemorated President George Washington’s birthday (February 22), but today Presidents’ Day never...Read More
Valentine’s Day, on Sunday, February 14, is a day to give and receive love. While this day is often celebrated among couples, it is also a day to show love to family, friends and even yourself! Self-care is the best love, so go ahead and eat that entire box of chocolates and treat yourself to a bouquet...Read More
Every Super Bowl, one thing that is just about as entertaining as the game are the commercials. Below are the best Super Bowl 55 commercials. Which was your favorite?Read More
One week left until the big game…Kansas City Chiefs versus Tampa Bay Buccaneers…who are you rooting for?! Gearing up for it, let’s take a look back at the best Super Bowl ads from last year:Read More
“If advertisers want to reach consumers, they need to make house calls.” In this article, the American Marketing Association addresses how the pandemic has resulted in a shift in how advertisers can best reach consumers. With more people working and staying at home on their computers and smartphones due to COVID-19 and quarantining, this article shares insights...Read More
COVID-19 vaccines have been rolled out in the U.S. and around the world, and the race between vaccine manufacturers has been competitive. Specifically, Pfizer has built a strong marketing campaign from the outset, beginning with trademarking the slogan “Science Will Win” and gaining a second trademark in December 2020 for “Science Will Make The Breakthrough.”...Read More
Super Bowl LV is set to be a battle between veteran quarterback Tom Brady and the Tampa Bay Buccaneers and rising star quarterback Patrick Mahomes and defending champions the Kansas City Chiefs. Leading up to the big game day, let’s take a look back at the best Super Bowl Commercials of 2019.Read More
Football playoffs are well underway! With the AFC and NFC finals coming up next weekend and in anticipation of the big game on February 7th, take a look back on the best Super Bowl commercials of 2018.Read More
Sometimes less is more, especially in today’s world of brand identity. Last week Burger King announced it will be taking a more minimalistic approach with the logo, making this its first new logo in more than 20 years. Keeping it clean, bold and simple, the new Burger King logo emulates their old logo used from...Read More
Football playoffs kicked off this weekend including the Wild Card spots! In honor of the upcoming Super Bowl LV, we will be sharing the “best of…” television commercials leading up to the big game! Here are the Best Super Bowl Commercials of 2017. Enjoy…let us know which was your favorite in the comments below, and watch...Read More
The seventh Long Island Uncle Giuseppe’s Marketplace has opened within Sunset Plaza, 112 Deer Park Avenue, North Babylon. The grand opening and ribbon cutting ceremony for the new store, coordinated by Gary Cucchi of PMG and Bill Corbett of Corbett Public Relations went off today, January 8, 2021. Local elected officials, civic associations and local...Read More
While 2020 was a year of challenges, it reminded us of what is truly important in life. May this holiday season and 2021 bring laughter, love, properity and good health to you , your family and your friends. -From the PMG Family Read More
If you’re anything like us at PMG, you’ve probably read more books in 2020 than in any other year you can remember. And now, lucky for us, The New York Public Library has just released its lists of Best Books of 2020. The lists include best books for kids, best books for adults, best poetry books,...Read More
Full of new features and with a brand new infrastructure and design, PMG recently launched ACA/NY’s new website. With a focus on facilitating enhanced communication between members and the organization, the new website will be a valuable resource as ACA/NY moves into 2021. Visit the site at www.acany.org.Read More
The private charter company recently announced the addition of three aircraft to its growing fleet. Nick Tarascio, CEO of the Farmingdale, NY-based aviation services company held a press conference on November 19, 2020 with government and business leaders announcing the company’s new aircraft and the company’s plans to hire at least 45 employees within the next year. Tarascio was...Read More
Although Thanksgiving celebrations look different this year, we hope the holiday provides time to reflect on what we are truly thankful for. From the PMG family to yours, Happy Thanksgiving.Read More
The holidays and holiday shopping will certainly be different this year. Black Friday, Small Business Saturday, Cyber Monday and Giving Tuesday won’t look like they did last year thanks to the pandemic world we live in. Consumer researchers predict there will be shopping, just not in the same way and at the same scale as in the past. Check out the...Read More
Join PMG in our support of ACLD’s virtual event Live Love Laugh on December 4. Go to ACLDLiveLoveLaugh.org for information and tickets. LIVE, LOVE, LAUGH is a celebration of life, heroism, strength and optimism. We invite you to join us for an inspirational evening that brings together friends, families, supporters and staff members in celebration...Read More
For the few and the proud from the many and the thankful, words cannot adequately express our gratitude for your service and dedication to our freedoms.Read More
This year, we all needed to adapt to the ‘new normal’ and so did our marketing campaigns and messaging. Take a look at how KFC created this very clever and memorable marketing campaign around changing their slogan “its finger lickin’ good” to fit the current environment.Read More
Just what is the Movember movement? As it began back in 2003, the idea was to raise awareness of men’s health, suicide prevention and cancer by growing out a mustache (or beard)…find out ways you can participate in this cause and have fun in doing so! https://us.movember.com/?homeRead More
The year 2000 represented not only the dawning of a new century, but also the dawning of a new era for PMG – it was the year Jessica L. Rubano joined the ranks of PMG fresh out of Dartmouth College, beginning her career learning the ins and outs of the business of strategic marketing as...Read More
Back in 1922, the NFPA (National Fire Protection Association) established Fire Prevention Week in October in commemoration of the Great Chicago Fire of 1871 that began on October 8. A helpful tip – never assume someone else has already called the fire department. Always have your local department phone number handy and/or call 911 in...Read More
October 16 is National Boss’ Day, and it also happens to be National Dictionary Day. So, in honor of Jamie Stanco, our boss and the founder of PMG (…and our resident logophile), here are some of his favorite words and their definitions so you don’t need to look them up in the dictionary… extant – in...Read More
Join your friends at PMG for ACLD’s virtual, all-request dueling piano party on Saturday, October 24, 2020 at 6:30PM. Attendees control the playlist by making song requests and bumping songs they don’t want to hear! The event promises incredible live music, lots of laughs and fun! Learn more and register at: https://www.acld.org/support-us/events/shake-up-your-saturday-night-with-acld/Read More
For the third year in a row, PMG’s Creative Director, A.J. Schmitz, was selected to judge the prestigious E Source 2020 Utility Ad Awards Contest, the energy industry’s largest and most comprehensive competition. The contest evaluates creative excellence in the advertising of electric, gas and water utility companies that have generated results such as increasing...Read More
September 30 is National Podcast Day! Did you know that the word ‘podcast’ is derived from the words ‘iPod’ and ‘broadcast’ because most people were using the Apple iPod to listen to podcasts when the term was coined in 2004? Today, over 850,000 active podcasts are streamed using platforms such as Apple Podcasts (formerly iTunes), Google Podcasts...Read More
There are milestones that last a moment and others that last forever. September 21 is a milestone for New York…National New York Day…and the iconic New York logo, slogan and song, ‘I LOVE NY’, may live forever. I LOVE NY – From Montauk to Buffalo and Everything In Between I LOVE NY became the theme of a...Read More
ALS Ride For Life, Inc. is a not-for-profit corporation founded by ALS patients, caregivers and those who care about people living with ALS. Help ALS Ride For Life make a difference in the lives of ALS patients by participating in this year’s Virtual Walk-Run-Bike Event all throughout October 2020. For more info on the Virtual Walk-Run-Bike Event,...Read More
In observance of the September 11, 2001 terrorist attacks, Patriot Day is a solemn national holiday for Americans. Across the nation, flags are flown at half-staff in remembrance of the victims and first responders who lost their lives on this tragic day. We will never forget!Read More
Today is officially National Ampersand Day, so let’s celebrate and pay tribute to this funny little symbol! And as the official National Ampersand logo says, “fabulous & functional & fun”! First a little history lesson. The symbol “&” comes from the Latin word for “and” which was “et”. In Old Roman cursive, it became common...Read More
No work is insignificant. All labor that uplifts humanity has dignity and importance and should be undertaken with painstaking excellence. – Martin Luther King Jr.Read More
Dedicated to promoting substance abuse prevention, Levittown Community Action Coalition (LCAC) is committed to addressing the issues associated with heroin, opiates and prescription drug misuse among youth in the Levittown and Island Trees communities. As the coalition has grown in advancing its mission and providing education and resources, it was important to elevate the brand...Read More
The ‘Uncorked for ACLD’ wine tasting virtual event was held on August 7th with guests enjoying some of the vineyard’s most popular brands from the comfort of their homes and even their boats.Read More
Happy National Aviation Day to all. National Aviation Day was established by Franklin Delano Roosevelt, the 32nd U.S. President, in 1939 via a Presidential Proclamation on Orville Wright’s August 19 birthday. Aviation has been a part of Long Island’s history since the beginning of aviation as we know it! From the Lone Eagle, Charles Lindbergh’s historic...Read More
Today is a special day for all left handed people to rejoice! No one has come up with a definitive reason for why some people are left handed, but about 10% of the people around the world are, and it is likely passed through genetics. In the past, left handedness has been associated with weakness,...Read More
According to the most recent updates, almost 2 million people in the tristate area have lost electricity due to the powerful storm Isaias. Being suddenly without power reminds us how much we take it for granted and how many things in our everyday lives need electricity. Here are the weird things we found ourselves doing...Read More
In the spirit of World Wide Web Day, below are a few related hyperlinks: World Wide Web day is celebrated August 1 every year. In 1989, Tim Berners-Lee, while working at the CERN center in Geneva, Switzerland, had the idea to communicate with his co-workers via hyperlinks. Now, more than 30 years later, this web of interconnected links has...Read More
August is almost here. People are getting used to the new normal. It’s time to reassess your organization’s marketing strategies for the remainder of 2020. Are you having trouble reaching prospects now that they’re working from home? Does your website messaging reflect the changing needs of your marketplace? Have your trade shows been cancelled and...Read More
What a beautiful day to enjoy ice cream! Not just because it’s delicious, but because July 19 is National Ice Cream Day! Whether in a dish or cone, today is the perfect day to celebrate this amazing invention that was created long ago. The history of ice cream began around 500 B.C. in the Persian...Read More
Hello friends and supporters of PMG, PMG has been nominated for not one, but TWO “Best” categories in Long Island Business News’ 2020 Reader Ranking Awards! As you know, PMG was honored last year with the Best Advertising Agency award and the Best Public Relations Firm award. Now you can help us win for a...Read More
“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” – Preamble to the Declaration of Independence, July 4, 1776 July 4 commemorates the day the Declaration of Independence was...Read More
While we aren’t traveling much these days, there are still some great destinations right here on Long Island. Check out these hidden (and not-so-hidden) Long Island gems compiled from PMGers’ favorite local day trips: ‘So-Cute!’ Villages and Main Streets – Long Island is home to many picturesque Main Streets and shopping districts. Be sure to check out Northport...Read More
Whether you like yours shaken or stirred, with gin or with vodka, with a twist or with olives, or as part of a more extravagant drink – National Martini Day, June 19, is the perfect day to celebrate this cocktail. Like other origins, the birth of the martini is up for debate, whether it be...Read More
During the economic slowdown resulting from the coronavirus pandemic, PMG’s mantra of ‘Marketshare through Mindshare’ has never been more relevant. This article in Forbes discusses positioning your brand and your business in the minds of your clients by rethinking your marketing messages to have the most impact. https://www.forbes.com/sites/forbesagencycouncil/2020/05/21/marketing-during-an-economic-downturn/#3255137b35d1Read More
On June 6, 1933, excited drivers parked their automobiles on the grounds of Park-In Theaters, the first ever drive-in movie theater, located on Crescent Boulevard in Camden, New Jersey. After its initial popularity, the idea caught on and soon drive-in theaters began popping up all over the country. One of the largest was the All-Weather...Read More
Good morning friends and supporters of PMG, Once again, LIBN is accepting nominations for the prestigious LIBN Reader Rankings Awards. As you know, PMG was honored last year with the Best Advertising Agency award and the Best Public Relations Firm award. LIBN is accepting nominations from now through June 8, and if PMG is nominated,...Read More
Here’s an exclusive look at how the PMG team powers up before we get to work! Coffee is as essential as the cup we drink it from, and here is a collection of PMG’s favorite cups and mugs! By the way, can you guess which mug belongs to which PMGer?Read More
Did you know there are over 30 million small businesses in the United States? More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year. Small Business Week, usually the first week of May, was created more...Read More
National Superhero Day was founded by Marvel Comics in 1995. Now, every year since its birth on April 28, 1995, people come together on this day to celebrate their heroes. Superman, Batman, Wonder Woman and Spiderman are just some of the superheroes whose names we recognize. Our real-life superheroes on the front lines of the...Read More
April 25th is National Prescription Drug Take Back Day – a day when the community is asked to safely dispose of their unneeded and expired prescription medication at local police departments and organized events. Even though Drug Take Back Programs have been postponed due to COVID-19, there are other steps you can implement in your...Read More
April Fool’s Day is a time of pranks and hoaxes. Given the pandemic besieging us, even a moment’s diversion can go a long way. Can you guess which one of these April 1st events is a hoax? Put your guess in the comments section below and we’ll let you know if you’re right!Read More
The full PMG staff is working remotely and all systems are GO! We have set up communications, back-up devices, technologies and software at our home offices so we can serve clients with the same efficiency as usual. All members of our staff can be reached by email. For immediate assistance, please call (516) 721-3709....Read More
The debate about how to pronounce the popular looping video clip known as a GIF (short for Graphics Interchange Format) has been a hot discussion for years. Recently, the peanut butter brand Jif has decided to settle it with this fun new campaign! The peanut butter brand asserts that it is pronounced “Gif” with a...Read More
As we celebrate the end of one decade and the beginning of a new, there is much to look back on and much to look forward to. Wishing you health and happiness in the new year!Read More
Blue is a much-maligned color. It’s associated with sadness, but it’s also the color of water, which is the foundation of life! And blue is the Pantone Color of the Year for 2020…Pantone 19-4052 Classic Blue to be exact. If there are people who know about color, it’s the folks at Pantone. It’s the industry...Read More
It is a rare event when two people who will grow up to change the world are born on the same day, but today, February 12, is the birthday of two such men. One was a consummate politician who freed millions of people, and the other was a scientist who revolutionized the way we look...Read More
Progressive Marketing Group, Inc. (PMG), an award-winning Strategic Marketing Organization, has announced two staff additions to its strategic team; Teresa Pelio, account supervisor and Daniel Mercado, account coordinator. “This is an exciting time for our agency,” said Jamie Stanco, President and CEO of PMG. “Teresa and Dan are incredible additions to our team. Their individual...Read More
Our very own Vice President, Gary Cucchi, was recognized in Long Island Business News’ 2018 “Who’s Who in Business Services” as one of 27 outstanding business leaders. The 20-year marketing industry leader oversees PMG’s business development, operations and client services…and he’s a helluva good cook, too! Mr. Cucchi was selected by LIBN based on exuding confidence...Read More
December 13, 2017, Huntington Station, NY – Progressive Marketing Group, Inc. (PMG), an award-winning strategic marketing organization, has announced a staff addition: A.J. Schmitz of Huntington as its new Creative Director. As part of PMG’s expansion, the agency has also moved from Melville to a new office in Huntington Station. Mr. Schmitz brings more than...Read More
Northwell Health is New York State’s largest health care provider and private employer. They required a marketing solution to create collateral, follow visual and verbal brand guidelines and keep pace with high-volume, quick-turnaround projects. PMG answered the call and provided a successful strategy and process for getting tactics completed on time and on budget. Read More
The technology industry is ever-changing. Total, a full-service IT and cybersecurity solutions company, recognized that customers and prospects didn’t understand their brand, their expertise or their breadth of services. PMG’s strategy began with updating the company name and logo…and continued from there. Read More
It may be quite different from his childhood dreams of enshrinement in the National Baseball Hall Of Fame at Cooperstown, or even the Rock and Roll Hall Of Fame in Cleveland, but Jamie Stanco is now officially a Hall Of Famer. In recognition of his life-long contributions to the marketing and advertising community, Jamie Stanco,...Read More
Happy birthday Yogi! The congratulations are from all over the baseball world…and beyond. Perhaps the most unlikely candidate for greatness, all Yogi Berra did was to earn more championship rings than anyone else who every played the game. Many have said that his modesty masked a competitive drive second to none. Many have said he...Read More
NSWCA is comprised of elected commissioners from 21 Long Island water districts. They never needed to maintain a public face and then suddenly they found themselves in a media-crazy world, and they had no identity, no position and no voice. They needed professional assistance, and PMG was chosen to help establish their identity.Read More
