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Everything you wanted to know about bots…and maybe more.

Did you know that more than 40% of total internet traffic in 2022 is attributable to bots? But what is a bot, and did you know that there are ‘good’ bots and ‘bad’ bots? As an example, search engines use good bots to scan your site to discover your content and without them, search engines couldn’t give relevant search results. An example of a bad bot would be one that fills out your web forms with spam comments. Read this article for more information about bot traffic, including what you can do to limit bot traffic to your site.


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About the author

Progressive Marketing Group, Inc. (PMG) pioneered the concept of a Strategic Marketing Organization (SMO) in 1977 as a client-centric strategic marketing resource with broad tactical capabilities. As a strategic thought leader dedicated to the proliferation of the client’s business, every PMG program and project is created without partiality and adheres to the developed strategy, from Positioning and Messaging through Branding.

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