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Why Is Trademark Protection Important?

COVID-19 vaccines have been rolled out in the U.S. and around the world, and the race between vaccine manufacturers has been competitive. Specifically, Pfizer has built a strong marketing campaign from the outset, beginning with trademarking the slogan “Science Will Win” and gaining a second trademark in December 2020 for “Science Will Make The Breakthrough.” These trademarks protect Pfizer’s marketing campaigns, solidifying their identity as a COVID-19 vaccine pioneer and ensuring competitors can’t confuse the marketplace with similar language. Read more and learn why trademarks are an important consideration in protecting your marketing campaigns, tag lines, logos and slogans: https://www.legalzoom.com/articles/the-importance-of-trademark-protection

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Progressive Marketing Group, Inc. (PMG) pioneered the concept of a Strategic Marketing Organization (SMO) in 1977 as a client-centric strategic marketing resource with broad tactical capabilities. As a strategic thought leader dedicated to the proliferation of the client’s business, every PMG program and project is created without partiality and adheres to the developed strategy, from Positioning and Messaging through Branding.

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