YES Community Counseling Center’s Partnering in Action Change for Tomorrow (PACT) Initiative recently launched a new underage drinking prevention campaign: “Alcohol and Teens Don’t Mix! Be Their Guide. Don’t Provide.”
The campaign, conceived and designed in collaboration with PMG, focuses on helping parents speak with their children about the dangers of underage drinking and helping teach kids refusal skills if they are offered alcohol.
Utilizing impactful stock imagery and strong type treatment, the ads encourage parents to go to a new PMG-created landing page with resources and information on underage drinking.
View the ad campaign below.
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