“If advertisers want to reach consumers, they need to make house calls.”
In this article, the American Marketing Association addresses how the pandemic has resulted in a shift in how advertisers can best reach consumers. With more people working and staying at home on their computers and smartphones due to COVID-19 and quarantining, this article shares insights and statistics on streaming video usage, social media consumption and educational “Do-It-Yourself” at home project video views, all of which are new golden opportunities for advertisers to communicate with their target markets.
Read about it and much more here: https://www.ama.org/marketing-news/advertising-directly-to-consumers-in-their-homes/
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