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Advertising Directly to Consumers in Their Homes

“If advertisers want to reach consumers, they need to make house calls.”

In this article, the American Marketing Association addresses how the pandemic has resulted in a shift in how advertisers can best reach consumers. With more people working and staying at home on their computers and smartphones due to COVID-19 and quarantining, this article shares insights and statistics on streaming video usage, social media consumption and educational “Do-It-Yourself” at home project video views, all of which are new golden opportunities for advertisers to communicate with their target markets.

Read about it and much more here: https://www.ama.org/marketing-news/advertising-directly-to-consumers-in-their-homes/

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Progressive Marketing Group, Inc. (PMG) pioneered the concept of a Strategic Marketing Organization (SMO) in 1977 as a client-centric strategic marketing resource with broad tactical capabilities. As a strategic thought leader dedicated to the proliferation of the client’s business, every PMG program and project is created without partiality and adheres to the developed strategy, from Positioning and Messaging through Branding.

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