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There’s snow other way about it – utilizing strategic visual content is cool

Lots of people love snow and just as many seem to hate it, but one thing everyone can agree on is that snow can be beautiful. And thanks to new high-resolution photographs, we can now see beautiful, never-before-captured microscopic details of snowflakes.

These photos and the intricate details of each snowflake underscore how impactful high-quality visuals can be in your communications, marketing and sales materials. Images serve many purposes…they add interest, communicate feelings, augment value, and most importantly reflect your brand and your organization.

As you develop your brand identity and your marketing strategy, be sure to give thought to your visual content. And don’t get stuck on just using photographs, consider different types of visual assets to help communicate your message and your brand:

  • photographs (stock or original)
  • illustrations
  • videos
  • infographics
  • buttons
  • flowcharts
  • screenshots
  • maps
  • comics, cartoons and memes
  • pull quotes
  • tables, graphs, charts and other data driven visuals
  • animations and gifs
  • presentations
  • flipbooks and interactive pdfs

It’s true, a picture is worth a thousand words, and choosing the right visuals will ensure that your brand stands out authentically against the competition and your message is communicated efficiently. Spend the time, energy and dollars and invest in sourcing or creating good quality images across all your marketing tactics.

There’s snow other way about it – utilizing strategic visual content is cool

View high-resolution snowflake images

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About the author

Progressive Marketing Group, Inc. (PMG) pioneered the concept of a Strategic Marketing Organization (SMO) in 1977 as a client-centric strategic marketing resource with broad tactical capabilities. As a strategic thought leader dedicated to the proliferation of the client’s business, every PMG program and project is created without partiality and adheres to the developed strategy, from Positioning and Messaging through Branding.

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