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Let’s Be Blunt Campaign and Press Conference

Collaborating with PACT (Partnering In Action Change For Tomorrow) and Babylon Cares, the PMG team has been hard at work on a cross-county cannabis safety awareness campaign.

As a society, keeping our youth, families and community members safe is of paramount importance. Now that cannabis is legal for recreational adult use and licensed sale in New York State for those 21 years of age or older, Nassau County-based PACT and Suffolk County-based Town of Babylon Cares have partnered with PMG to provide education and awareness about properly securing cannabis and not driving while under the influence.

The landmark cross-county cannabis campaign entitled “Let’s Be Blunt” includes outreach through local print media outlets, digital marketing, radio public service messages and social media. The first ad in the campaign, featuring imagery of an effective way to properly secure cannabis at home, emphasizes the message “Don’t let youth get high on your supply. Keep it secure.” The second ad shows a cannabis user getting a ride from friends and the message “Don’t drive high. Get a ride.”

The campaign was released on January 10, 2023 at a press conference held at Molloy University in Amityville. Speakers at the “Let’s Be Blunt: Cannabis Safety Awareness Campaign Press Conference” shared key points and messaging of the campaign, impact statements, and how the coalitions are working together to educate parents and the public on ways to secure and use cannabis responsibly.

Guy Calla, Suffolk County Legislative Chief of Staff for Legislator Kevin McCaffrey; Michael A. Lavorata, Mayor, Incorporated Village of Lindenhurst; Tom Donnelly, Suffolk County Legislator; Thomas McKevitt, Nassau County Legislator; Tricia Olszewski, Project Coordinator, Lindy Cares; Pamela Mizzi, MS, CASAC II, LMHC, Director, Long Island Prevention Resource Center at Family Service League; Nikola Segoloni, Project Director, Lindy Cares; Lori-Ann Novello, MSW, CASACt, Executive Director, Town of Babylon Cares and Lindenhurst Community Cares Coalition, Inc. (Lindy Cares); Hillary Alvarez, MPH, CHES, Prevention Coordinator, PACT; Adrienne LoPresti, LCSW-R, Executive Director, YES Community Counseling Center; Rich Schaffer, Town of Babylon Supervisor; DuWayne Gregory, Town of Babylon Councilman; Maureen McCormick, Special Litigation Assistant District Attorney, Suffolk County DA’s Office



The “Let’s Be Blunt” campaign has been recognized across Long Island by prevention coalitions, treatment providers, elected officials and media outlets who aim to raise awareness about safe and responsible cannabis use.

News 12: https://longisland.news12.com/nassau-suffolk-launch-cannabis-safety-awareness-campaign

Newsday: https://www.newsday.com/beta/news/health/cannabis-law-awareness-campaign-x9uewh5a

Newsday: https://www.newsday.com/beta/news/health/marijuana-kids-faq-e2ejupdd

Educational materials and messaging about properly securing cannabis can be found by visiting either of two PMG-designed websites: https://pactyes.org/lets-be-blunt or https://babyloncares.org/lets-be-blunt/. And information is available in spanish at this site: https://pactyes.org/seamos-honestos.

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About the author

Progressive Marketing Group, Inc. (PMG) pioneered the concept of a Strategic Marketing Organization (SMO) in 1977 as a client-centric strategic marketing resource with broad tactical capabilities. As a strategic thought leader dedicated to the proliferation of the client’s business, every PMG program and project is created without partiality and adheres to the developed strategy, from Positioning and Messaging through Branding.

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