Collaborating with PACT (Partnering In Action Change For Tomorrow) and Babylon Cares, the PMG team has been hard at work on a cross-county cannabis safety awareness campaign.
As a society, keeping our youth, families and community members safe is of paramount importance. Now that cannabis is legal for recreational adult use and licensed sale in New York State for those 21 years of age or older, Nassau County-based PACT and Suffolk County-based Town of Babylon Cares have partnered with PMG to provide education and awareness about properly securing cannabis and not driving while under the influence.
The landmark cross-county cannabis campaign entitled “Let’s Be Blunt” includes outreach through local print media outlets, digital marketing, radio public service messages and social media. The first ad in the campaign, featuring imagery of an effective way to properly secure cannabis at home, emphasizes the message “Don’t let youth get high on your supply. Keep it secure.” The second ad shows a cannabis user getting a ride from friends and the message “Don’t drive high. Get a ride.”
The campaign was released on January 10, 2023 at a press conference held at Molloy University in Amityville. Speakers at the “Let’s Be Blunt: Cannabis Safety Awareness Campaign Press Conference” shared key points and messaging of the campaign, impact statements, and how the coalitions are working together to educate parents and the public on ways to secure and use cannabis responsibly.
The “Let’s Be Blunt” campaign has been recognized across Long Island by prevention coalitions, treatment providers, elected officials and media outlets who aim to raise awareness about safe and responsible cannabis use.
Educational materials and messaging about properly securing cannabis can be found by visiting either of two PMG-designed websites: https://pactyes.org/lets-be-blunt or https://babyloncares.org/lets-be-blunt/. And information is available in spanish at this site: https://pactyes.org/seamos-honestos.
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