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PMG Gives LCAC Logo a Refresh

Dedicated to promoting substance abuse prevention, Levittown Community Action Coalition (LCAC) is committed to addressing the issues associated with heroin, opiates and prescription drug misuse among youth in the Levittown and Island Trees communities.

As the coalition has grown in advancing its mission and providing education and resources, it was important to elevate the brand to run parallel with the expansion of its commitment to the community.

PMG was eager to help in creating a more modern approach to the identity, while continuing to include the three distinct features of the logo:

  • People and families coming together in unity
  • The iconic Levittown homes, symbolizing the authenticity and uniqueness of the community
  • The LCAC acronym to accompany the full name of the organization

As the concept of the original logo was recognizable to the people living within Levittown, PMG embarked on a “refresh” of the logo rather than a full redesign. Staying within a 2-color design and contemporary type treatment, the LCAC identity took shape to where it is today.

To learn more about LCAC and the resources the coalition provides, visit www.lcacoalition.org. LCAC is expanding and has the full support and involvement of the community, school districts, families and parents – all working together to support a substance-free environment for Levittown youth.

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About the author

Progressive Marketing Group, Inc. (PMG) pioneered the concept of a Strategic Marketing Organization (SMO) in 1977 as a client-centric strategic marketing resource with broad tactical capabilities. As a strategic thought leader dedicated to the proliferation of the client’s business, every PMG program and project is created without partiality and adheres to the developed strategy, from Positioning and Messaging through Branding.

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