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What Makes Songs Popular? It’s All About ‘You’

According to Research, One Word Can Predict a Musical Hit…and You Can Use the Same Word for Impact in Your Sales and Marketing Messages. Marketing professors at Wharton and York University processed thousands of hit songs to determine if there were language patterns that contributed to success. Their results may surprise you and, even better, can help you influence your audiences with the right marketing message and sales pitch. Listen to the podcast for all the details.



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About the author

Progressive Marketing Group, Inc. (PMG) pioneered the concept of a Strategic Marketing Organization (SMO) in 1977 as a client-centric strategic marketing resource with broad tactical capabilities. As a strategic thought leader dedicated to the proliferation of the client’s business, every PMG program and project is created without partiality and adheres to the developed strategy, from Positioning and Messaging through Branding.

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