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April 2023, Volume 19, No. 2 – Marketshare Through Mindshare

Volume 19, Number 2

Of Jingles, Slogans and Commercials:
Where Media has Gone Nothing Remains the Same

Media colors our world. It fills in blanks, informs, promotes, sells. It is pervasive, it is repetitive, and it is designed to influence and linger. In today’s era of television, social media, digital advertising and printed space, media has been redefined. Sometimes it is propaganda, other times it is opinion changing. And yes, sometimes media is downright annoying. But it is a huge part of the real world of today and tomorrow.

There are some jingles we can all recite…let’s test your knowledge of jingles and commercials!

 
    • Can Super Bowl ads last forever?

    • Radio continues to thrive as the centennial (2026) of the first true radio jingle approaches.

    • Media continues to color our world in innumerable ways.

    • Bonus question for marketing wizards and aficionados.