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19

Apr

2023

April 2023, Volume 19, No. 2 – Marketshare Through Mindshare

Marketshare Through Mindshare, News

business, cruise, internet, mtm, newsletter, travel, trivia

0

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Volume 19, Number 2

Of Jingles, Slogans and Commercials:
Where Media has Gone Nothing Remains the Same

Media colors our world. It fills in blanks, informs, promotes, sells. It is pervasive, it is repetitive, and it is designed to influence and linger. In today’s era of television, social media, digital advertising and printed space, media has been redefined. Sometimes it is propaganda, other times it is opinion changing. And yes, sometimes media is downright annoying. But it is a huge part of the real world of today and tomorrow.

There are some jingles we can all recite…let’s test your knowledge of jingles and commercials!

- 1. One of the most pervasive jingles of all time is for a certain brand of coffee: “The best part of waking up, is _____ in your cup.”
  - Peets
  - Folgers
  - Starbucks
  - Chock Full o' Nuts
- 2. According to Food & Wine, the Royalty Exchange reports that the coffee jingle above has earned over $_____ in the decade ending September 20, 2021.
  - $38,000
  - $88,000
  - $108,000
  - $788,000
- 3. A recent survey showed that the best recognized jingle was _____, recognized by 92.6% of survey respondents.
  - Burger King: “Have it your way”
  - Nationwide Insurance: “Nationwide is on your side”
  - Kit Kat: “Give me a break”
  - State Farm Insurance: “Like a good neighbor”
- Can Super Bowl ads last forever?
- 4. A recent poll voted this commercial the most famous Super Bowl commercial of all time.
  - Doritos (2010) “Keep your hands off my Doritos.”
  - Wendys (1984): “Where’s the Beef?”
  - Apple (1984): “1984”
  - E-Trade (2008): “Baby”
- 5. A 30-second spot on the first Super Bowl broadcast cost advertisers $37,500. In 2023, the same 30-second spot cost advertisers slightly over _____.
  - $850,000
  - $7 million
  - $18 million
  - $28 million
- 6. More than one poll was correct when it predicted that the top-ranked ad in Super Bowl LVII would be _____.
  - Crown Royal: “Dave Grohl Thank You Canada”
  - General Motors: “Why Not an EV?”
  - Bud Light: “Easy to drink, easy to hold”
  - Dunkin’: Ben Affleck and Jennifer Lopez
- Radio continues to thrive as the centennial (2026) of the first true radio jingle approaches.
- 7. The first impactful radio commercial jingle was in 1926 and the product was _____.
  - Ford Model T
  - Wheaties
  - Frigidaire Refrigerators
  - Coca Cola
- 8. Cortlandt Street in NYC was known as Radio Row and was the center of hundreds of radio stores until 1966 when it was leveled for _____.
  - The World Trade Center
  - The Verrazano Bridge
  - The Empire State Building
  - The Guggenheim Museum
- 9. Some industry pundits predicted the slow death of radio advertising, but in 2022 total revenues seemed quite healthy as they soared over _____.
  - $4.5 billion
  - $8.7 billion
  - $10.2 billion
  - $16.1 billion
- Media continues to color our world in innumerable ways.
- 10. The most frequently advertised brand with across-the-board advertising expenditures of $1.5 billion is _____.
  - Amazon
  - Toyota
  - Coca Cola
  - Geico
- 11. As an industry, digital advertising pulls down enormous budgets from its advertisers. The industry that spends the most on digital advertising, with $13 billion, is _____.
  - NFL football
  - Snack foods
  - Car manufacturers
  - Insurance
- 12. WPP plc, the world’s largest advertising and publicity agency, was founded in London in 1971 as:
  - Wire and Plastic Products plc
  - Lloyds of London, Inc.
  - Selfridges & Co.
  - British Petroleum Ltd
- Bonus question for marketing wizards and aficionados.
- 13. The term ‘Native Advertising’ refers to:
  - Blog post advertising
  - Non-disruptive ad content integrated into other content such as ‘sponsored content’
  - Advertising targeted to indigenous people in countries around the world
  - Auto-play and pop-up ads in online advertising
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