Tag

identity
11
Jan

Repositioning an IT Leader: Total Technology Solutions

The technology industry is ever-changing. Total, a full-service IT and cybersecurity solutions company, recognized that customers and prospects didn’t understand their brand, their expertise or their breadth of services. PMG’s strategy began with updating the company name and logo…and continued from there.  
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23
Jan

Creating a 30-year old Identity and Developing a Voice

NSWCA is comprised of elected commissioners from 21 Long Island water districts. They never needed to maintain a public face and then suddenly they found themselves in a media-crazy world, and they had no identity, no position and no voice. They needed professional assistance, and PMG was chosen to help establish their identity.
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14
Mar

Redesigning An Iconic Logo: The Window Shop Jewelers

The Window Shop Jewelers has been a Northport Village fixture since 1976. Aside from proprietor Jean McNeill’s smiling visage, the store was identified by a logo featuring stylized, hand-drawn vines. Over the years, the shop grew in both stature and fame, but like so many icons from the era, the logo did not keep pace.
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19
Oct

The Anti-Stigma Campaign: Nassau Alliance for Addiction Services (NAFAS)

Nassau County addiction treatment agencies felt it necessary to come together to reach out to those individuals and families in crisis. PMG created a recognizable name, logo and identity for NAFAS, that was utilized across a broad range of tactics and outreach vehicles.
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27
Jan

Fitting 100,000 People To The Tee: J. D’Addario & Co.

In order to dominate the surging domestic and emerging international markets in the 1980s, J. D’Addario needed to create an identity and a “brand”. They contacted PMG to create a plan that included a promotional theme and a look and feel that extended to media, posters and tee shirts.
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