Case Histories

Sharing our Successes

Nothing tells the whole story in strategic marketing terms like a well-written case history. Case histories may not be Shakespeare, but they give you the skinny at-a-glance, succinctly and comprehensively. Situation, strategy, tactics, results…hey, what more do you want? Numbers and metrics? We’ve got them too!

20
Sep

A Healthy SMO Partnership: Northwell Health

Northwell Health is New York State’s largest health care provider and private employer. They required a marketing solution to create collateral, follow visual and verbal brand guidelines and keep pace with high-volume, quick-turnaround projects. PMG answered the call and provided a successful strategy and process for getting tactics completed on time and on budget.  
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11
Jan

Repositioning an IT Leader: Total Technology Solutions

The technology industry is ever-changing. Total, a full-service IT and cybersecurity solutions company, recognized that customers and prospects didn’t understand their brand, their expertise or their breadth of services. PMG’s strategy began with updating the company name and logo…and continued from there.  
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23
Jan

Creating a 30-year old Identity and Developing a Voice

NSWCA is comprised of elected commissioners from 21 Long Island water districts. They never needed to maintain a public face and then suddenly they found themselves in a media-crazy world, and they had no identity, no position and no voice. They needed professional assistance, and PMG was chosen to help establish their identity.
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14
Mar

Redesigning An Iconic Logo: The Window Shop Jewelers

The Window Shop Jewelers has been a Northport Village fixture since 1976. Aside from proprietor Jean McNeill’s smiling visage, the store was identified by a logo featuring stylized, hand-drawn vines. Over the years, the shop grew in both stature and fame, but like so many icons from the era, the logo did not keep pace.
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07
Mar

The Anguilla Tourist Board – Relaunch of Tourism Interest through the Web

The Caribbean island of Anguilla sought to attract more tourism business. The Anguilla Tourist Board needed to effectively bring awareness of the island, its people, its unique culture and its special attributes to audiences throughout the world…and to do so cost effectively, with a maximum return on investment.
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19
Oct

The Anti-Stigma Campaign: Nassau Alliance for Addiction Services (NAFAS)

Nassau County addiction treatment agencies felt it necessary to come together to reach out to those individuals and families in crisis. PMG created a recognizable name, logo and identity for NAFAS, that was utilized across a broad range of tactics and outreach vehicles.
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03
May

Adding MBAs To The San Fransisco Bay Area: Golden Gate University

Golden Gate University encountered intense competition for Strategic MBA candidates in the San Francisco Bay area. They  needed to fill a minimum of 20 chairs with qualified candidates and they didn’t have much time. Not only did they need to reach a specific audience, but they needed to do it with an eye on budget.
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19
May

The Fit Campaign: Coach Realtors Recruits New Talent

Long Island’s largest independent realtor and the third largest realtor of any type in the huge Nassau-Suffolk marketplace, Coach Realtors, was seeking expansion. The overriding goals to reposition Coach included creating an image upgradeto compete in a high-end marketplace and attracting new talent capable of selling into that lucrative market segment.
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06
Jun

Mindshare Positioning Nets 18% Response For Violin Strings: Connolly & Co.

Connolly & Co. was introducing a new product – violin strings for children. They were easy to play and also sounded true to the original Dominant brand. Connolly reached out to PMG for research, a strategic plan and implementation…and they weren’t disappointed!
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27
Jan

Fitting 100,000 People To The Tee: J. D’Addario & Co.

In order to dominate the surging domestic and emerging international markets in the 1980s, J. D’Addario needed to create an identity and a “brand”. They contacted PMG to create a plan that included a promotional theme and a look and feel that extended to media, posters and tee shirts.
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