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case histories |
CASE HISTORIES
Overcoming the Long Island Challenge
Cablevision
The Long Island Challenge was facing its own challenge. It desperately needed more involvement from local high schools. The highly popular Cablevision/Newsday/News 12 program pitted teams of Long Island High School students against each other in an academic championship. Producer Brad Dorsogna (Purple Crayon Productions), mastermind of the Long Island Challenge concept and the previous annual competitions, agreed to a program versus a simplistic outreach. The goal for enrollment was 70 high schools minimum, with 80 indicating a reasonable success. ... more
Fitting 100,000 people to the tee
J. D'Addario & Co.
While "Branding" may have hit as the hottest marketing term since the new millennium, some organizations have successfully utilized the strategy for years. J. D'Addario & Co. is not only the world's largest manufacturer of musical instrument strings, but can also point to a legacy of family proprietorship that runs eight generations without interruption. ... more
Increasing sales with a strategic marketing plan
C&B Consulting Group, Inc.
C&B Consulting Group, Inc. is a dynamic benefits advisory firm that provides cost-effective employee benefits programs. In an industry dominated by giants and characterized by fierce competition, they occupied little mindshare. A mid-market broker, C&B needed to generate more viable leads in order to increase sales and revenue.... more