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News

What is news?

In today’s world that question is a hot topic that involves the amount of media coverage and the validity of the reporting, the degree of slant and the veracity of the original content. Virtually anything can become news. In the world of strategic marketing, it’s all about Messaging. And you are invited to follow our News… Messaging… whether it is our Marketshare Through Mindshare™ newsletters (published irregularly, not erratically), our irreverent but never irrelevant blogs, or some of the things we simply feel are important to share, unlike chocolate which wecan  never bring ourselves to part with. Sign up for our news email updates or check back soon.

04
Jul

Happy Independence Day!

“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” – Preamble to the Declaration of Independence, July 4, 1776 July 4 commemorates the day the Declaration of Independence was...
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23
Jun

Plan your Long Island Summer ‘Holi-Stay’ with These 10 Ideas from PMGers

While we aren’t traveling much these days, there are still some great destinations right here on Long Island. Check out these hidden (and not-so-hidden) Long Island gems compiled from PMGers’ favorite local day trips: ‘So-Cute!’ Villages and Main Streets – Long Island is home to many picturesque Main Streets and shopping districts. Be sure to check out Northport...
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19
Jun

National Martini Day – June 19

Whether you like yours shaken or stirred, with gin or with vodka, with a twist or with olives, or as part of a more extravagant drink – National Martini Day, June 19, is the perfect day to celebrate this cocktail. Like other origins, the birth of the martini is up for debate, whether it be...
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11
Jun

Marketing During An Economic Downturn

During the economic slowdown resulting from the coronavirus pandemic, PMG’s mantra of ‘Marketshare through Mindshare’ has never been more relevant. This article in Forbes discusses positioning your brand and your business in the minds of your clients by rethinking your marketing messages to have the most impact. https://www.forbes.com/sites/forbesagencycouncil/2020/05/21/marketing-during-an-economic-downturn/#3255137b35d1
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06
Jun

Return of the Drive-In?

On June 6, 1933, excited drivers parked their automobiles on the grounds of Park-In Theaters, the first ever drive-in movie theater, located on Crescent Boulevard in Camden, New Jersey. After its initial popularity, the idea caught on and soon drive-in theaters began popping up all over the country. One of the largest was the All-Weather...
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28
May

LIBN Reader Rankings Nominations 2020

Good morning friends and supporters of PMG, Once again, LIBN is accepting nominations for the prestigious LIBN Reader Rankings Awards. As you know, PMG was honored last year with the Best Advertising Agency award and the Best Public Relations Firm award. LIBN is accepting nominations from now through June 8, and if PMG is nominated,...
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21
May

PMG Powers Up!

Here’s an exclusive look at how the PMG team powers up before we get to work! Coffee is as essential as the cup we drink it from, and here is a collection of PMG’s favorite cups and mugs! By the way, can you guess which mug belongs to which PMGer?
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04
May

National Small Business Week 2020

Did you know there are over 30 million small businesses in the United States? More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year. Small Business Week, usually the first week of May, was created more...
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28
Apr

National Superhero Day

National Superhero Day was founded by Marvel Comics in 1995. Now, every year since its birth on April 28, 1995, people come together on this day to celebrate their heroes. Superman, Batman, Wonder Woman and Spiderman are just some of the superheroes whose names we recognize. Our real-life superheroes on the front lines of the...
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23
Apr

National Prescription Drug Take Back Day 2020

April 25th is National Prescription Drug Take Back Day – a day when the community is asked to safely dispose of their unneeded and expired prescription medication at local police departments and organized events. Even though Drug Take Back Programs have been postponed due to COVID-19, there are other steps you can implement in your...
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01
Apr

April Fool’s

April Fool’s Day is a time of pranks and hoaxes. Given the pandemic besieging us, even a moment’s diversion can go a long way. Can you guess which one of these April 1st events is a hoax? Put your guess in the comments section below and we’ll let you know if you’re right!
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23
Mar

PMG Open & Working Remotely

The full PMG staff is working remotely and all systems are GO! We have set up communications, back-up devices, technologies and software at our home offices so we can serve clients with the same efficiency as usual. All members of our staff can be reached by email.    For immediate assistance, please call (516) 721-3709....
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13
Mar

GIF vs. JIF

The debate about how to pronounce the popular looping video clip known as a GIF (short for Graphics Interchange Format) has been a hot discussion for years. Recently, the peanut butter brand Jif has decided to settle it with this fun new campaign! The peanut butter brand asserts that it is pronounced “Gif” with a...
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