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News

What is news?

In today’s world that question is a hot topic that involves the amount of media coverage and the validity of the reporting, the degree of slant and the veracity of the original content. Virtually anything can become news. In the world of strategic marketing, it’s all about Messaging. And you are invited to follow our News… Messaging… whether it is our Marketshare Through Mindshare™ newsletters (published irregularly, not erratically), our irreverent but never irrelevant blogs, or some of the things we simply feel are important to share, unlike chocolate which wecan  never bring ourselves to part with. Sign up for our news email updates or check back soon.

17
Nov

The 12 trends you should know for holiday shopping in 2020

The holidays and holiday shopping will certainly be different this year. Black Friday, Small Business Saturday, Cyber Monday and Giving Tuesday won’t look like they did last year thanks to the pandemic world we live in. Consumer researchers predict there will be shopping, just not in the same way and at the same scale as in the past. Check out the...
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17
Nov

Live Love Laugh

Join PMG in our support of ACLD’s virtual event Live Love Laugh on December 4. Go to ACLDLiveLoveLaugh.org for information and tickets. LIVE, LOVE, LAUGH is a celebration of life, heroism, strength and optimism. We invite you to join us for an inspirational evening that brings together friends, families, supporters and staff members in celebration...
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11
Nov

Thank You, Veterans

For the few and the proud from the many and the thankful, words cannot adequately express our gratitude for your service and dedication to our freedoms.
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09
Nov

Turning a ‘Problem’ into a Brilliant Marketing Campaign

This year, we all needed to adapt to the ‘new normal’ and so did our marketing campaigns and messaging. Take a look at how KFC created this very clever and memorable marketing campaign around changing their slogan “its finger lickin’ good” to fit the current environment.
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05
Nov

Movember

Just what is the Movember movement? As it began back in 2003, the idea was to raise awareness of men’s health, suicide prevention and cancer by growing out a mustache (or beard)…find out ways you can participate in this cause and have fun in doing so! https://us.movember.com/?home
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31
Oct

Happy Halloween!

May your treats be many and your tricks be few. Have a happy and safe Halloween from the PMG family!
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27
Oct

Congratulations Jess on 20 years with PMG!

The year 2000 represented not only the dawning of a new century, but also the dawning of a new era for PMG – it was the year Jessica L. Rubano joined the ranks of PMG fresh out of Dartmouth College, beginning her career learning the ins and outs of the business of strategic marketing as...
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21
Oct

Why is October Fire Prevention Month?

Back in 1922, the NFPA (National Fire Protection Association) established Fire Prevention Week in October in commemoration of the Great Chicago Fire of 1871 that began on October 8. A helpful tip – never assume someone else has already called the fire department. Always have your local department phone number handy and/or call 911 in...
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Jamie Stanco
16
Oct

National Boss’ Day

October 16 is National Boss’ Day, and it also happens to be National Dictionary Day. So, in honor of Jamie Stanco, our boss and the founder of PMG (…and our resident logophile), here are some of his favorite words and their definitions so you don’t need to look them up in the dictionary… extant – in...
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13
Oct

Breast Cancer Awareness Month

Supporting the fighters, admiring the survivors, honoring the taken and never giving up hope.
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09
Oct

Shake Up Your Saturday Night With ACLD!

Join your friends at PMG for ACLD’s virtual, all-request dueling piano party on Saturday, October 24, 2020 at 6:30PM. Attendees control the playlist by making song requests and bumping songs they don’t want to hear! The event promises incredible live music, lots of laughs and fun! Learn more and register at: https://www.acld.org/support-us/events/shake-up-your-saturday-night-with-acld/
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02
Oct

PMG’s A.J. Schmitz Judges the Prestigious E Source Utility Ad Awards Contest for Third Consecutive Year

For the third year in a row, PMG’s Creative Director, A.J. Schmitz, was selected to judge the prestigious E Source 2020 Utility Ad Awards Contest, the energy industry’s largest and most comprehensive competition. The contest evaluates creative excellence in the advertising of electric, gas and water utility companies that have generated results such as increasing...
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30
Sep

National Podcast Day

September 30 is National Podcast Day! Did you know that the word ‘podcast’ is derived from the words ‘iPod’ and ‘broadcast’ because most people were using the Apple iPod to listen to podcasts when the term was coined in 2004? Today, over 850,000 active podcasts are streamed using platforms such as Apple Podcasts (formerly iTunes), Google Podcasts...
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21
Sep

National New York Day – And Don’t You Fugeddaboutit!

There are milestones that last a moment and others that last forever. September 21 is a milestone for New York…National New York Day…and the iconic New York logo, slogan and song, ‘I LOVE NY’, may live forever. I LOVE NY – From Montauk to Buffalo and Everything In Between I LOVE NY became the theme of a...
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16
Sep

Join the ALS Ride For Life October 2020 Virtual Event

ALS Ride For Life, Inc. is a not-for-profit corporation founded by ALS patients, caregivers and those who care about people living with ALS. Help ALS Ride For Life make a difference in the lives of ALS patients by participating in this year’s Virtual Walk-Run-Bike Event all throughout October 2020. For more info on the Virtual Walk-Run-Bike Event,...
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11
Sep

Patriot Day

In observance of the September 11, 2001 terrorist attacks, Patriot Day is a solemn national holiday for Americans. Across the nation, flags are flown at half-staff in remembrance of the victims and first responders who lost their lives on this tragic day. We will never forget!
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08
Sep

National Ampersand Day

Today is officially National Ampersand Day, so let’s celebrate and pay tribute to this funny little symbol! And as the official National Ampersand logo says, “fabulous & functional & fun”! First a little history lesson. The symbol “&” comes from the Latin word for “and” which was “et”. In Old Roman cursive, it became common...
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07
Sep

Happy Labor Day

No work is insignificant. All labor that uplifts humanity has dignity and importance and should be undertaken with painstaking excellence. – Martin Luther King Jr.
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