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News

What is news?

In today’s world that question is a hot topic that involves the amount of media coverage and the validity of the reporting, the degree of slant and the veracity of the original content. Virtually anything can become news. In the world of strategic marketing, it’s all about Messaging. And you are invited to follow our News… Messaging… whether it is our Marketshare Through Mindshare™ newsletters (published irregularly, not erratically), our irreverent but never irrelevant blogs, or some of the things we simply feel are important to share, unlike chocolate which wecan  never bring ourselves to part with. Sign up for our news email updates or check back soon.

19
Feb

What Makes Songs Popular? It’s All About ‘You’

According to Research, One Word Can Predict a Musical Hit…and You Can Use the Same Word for Impact in Your Sales and Marketing Messages. Marketing professors at Wharton and York University processed thousands of hit songs to determine if there were language patterns that contributed to success. Their results may surprise you and, even better, can...
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15
Feb

Happy Presidents’ Day

On the third Monday in February, the United States celebrates the federal holiday known as Presidents’ Day. The day takes place during the birth month of two of our country’s most prominent presidents, George Washington and Abraham Lincoln. In the past, the day commemorated President George Washington’s birthday (February 22), but today Presidents’ Day never...
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12
Feb

Happy Valentine’s Day!

Valentine’s Day, on Sunday, February 14, is a day to give and receive love. While this day is often celebrated among couples, it is also a day to show love to family, friends and even yourself! Self-care is the best love, so go ahead and eat that entire box of chocolates and treat yourself to a bouquet...
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08
Feb

Top 10 Best Super Bowl 55 Commercials

Every Super Bowl, one thing that is just about as entertaining as the game are the commercials. Below are the best Super Bowl 55 commercials. Which was your favorite?
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01
Feb

Gearing up for the big game!

One week left until the big game…Kansas City Chiefs versus Tampa Bay Buccaneers…who are you rooting for?! Gearing up for it, let’s take a look back at the best Super Bowl ads from last year:
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29
Jan

Advertising Directly to Consumers in Their Homes

“If advertisers want to reach consumers, they need to make house calls.” In this article, the American Marketing Association addresses how the pandemic has resulted in a shift in how advertisers can best reach consumers. With more people working and staying at home on their computers and smartphones due to COVID-19 and quarantining, this article shares insights...
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26
Jan

Why Is Trademark Protection Important?

COVID-19 vaccines have been rolled out in the U.S. and around the world, and the race between vaccine manufacturers has been competitive. Specifically, Pfizer has built a strong marketing campaign from the outset, beginning with trademarking the slogan “Science Will Win” and gaining a second trademark in December 2020 for “Science Will Make The Breakthrough.”...
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25
Jan

The Best Super Bowl Commercials of 2019

Super Bowl LV is set to be a battle between veteran quarterback Tom Brady and the Tampa Bay Buccaneers and rising star quarterback Patrick Mahomes and defending champions the Kansas City Chiefs. Leading up to the big game day, let’s take a look back at the best Super Bowl Commercials of 2019.
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18
Jan

The Best Super Bowl Commercials of 2018

Football playoffs are well underway! With the AFC and NFC finals coming up next weekend and in anticipation of the big game on February 7th, take a look back on the best Super Bowl commercials of 2018.
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18
Jan

Martin Luther King, Jr. Day

The time is always right to do what is right. – Martin Luther King, Jr.
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13
Jan

Burger King’s Fresh New Look

Sometimes less is more, especially in today’s world of brand identity. Last week Burger King announced it will be taking a more minimalistic approach with the logo, making this its first new logo in more than 20 years. Keeping it clean, bold and simple, the new Burger King logo emulates their old logo used from...
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11
Jan

The Best Super Bowl Commercials of 2017

Football playoffs kicked off this weekend including the Wild Card spots! In honor of the upcoming Super Bowl LV, we will be sharing the “best of…” television commercials leading up to the big game! Here are the Best Super Bowl Commercials of 2017. Enjoy…let us know which was your favorite in the comments below, and watch...
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08
Jan

New Uncle Giuseppe’s Marketplace In North Babylon Celebrates Grand Opening

The seventh Long Island Uncle Giuseppe’s Marketplace has opened within Sunset Plaza, 112 Deer Park Avenue, North Babylon. The grand opening and ribbon cutting ceremony for the new store, coordinated by Gary Cucchi of PMG and Bill Corbett of Corbett Public Relations went off today, January 8, 2021. Local elected officials, civic associations and local...
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31
Dec

Happy New Year!

Wishing you and yours a safe, healthy and prosperous new year. Cheers to 2021!
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26
Dec

Happy Kwanzaa

From the PMG family to yours, may peace, love and unity bring a happy Kwanzaa to you!
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25
Dec

Merry Christmas

We wish you and your family much peace, joy and happiness. Merry Christmas from the PMG family!
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21
Dec

Season’s Greetings!

While 2020 was a year of challenges, it reminded us of what is truly important in life. May this holiday season and 2021 bring laughter, love, properity and good health to you , your family and your friends. -From the PMG Family  
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17
Dec

Looking for the Perfect Gift for a Loved One (or for Yourself?)

If you’re anything like us at PMG, you’ve probably read more books in 2020 than in any other year you can remember. And now, lucky for us, The New York Public Library has just released its lists of Best Books of 2020. The lists include best books for kids, best books for adults, best poetry books,...
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14
Dec

ACA/NY’s New Website Launches

Full of new features and with a brand new infrastructure and design, PMG recently launched ACA/NY’s new website. With a focus on facilitating enhanced communication between members and the organization, the new website will be a valuable resource as ACA/NY moves into 2021. Visit the site at www.acany.org.
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10
Dec

Happy Hanukkah from Progressive Marketing Group!

Wishing you and your family love and light this Hanukkah and always.
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