Tag

research
19
May

The Fit Campaign: Coach Realtors Recruits New Talent

Long Island’s largest independent realtor and the third largest realtor of any type in the huge Nassau-Suffolk marketplace, Coach Realtors, was seeking expansion. The overriding goals to reposition Coach included creating an image upgradeto compete in a high-end marketplace and attracting new talent capable of selling into that lucrative market segment.
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06
Jun

Mindshare Positioning Nets 18% Response For Violin Strings: Connolly & Co.

Connolly & Co. was introducing a new product – violin strings for children. They were easy to play and also sounded true to the original Dominant brand. Connolly reached out to PMG for research, a strategic plan and implementation…and they weren’t disappointed!
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