Connolly & Co. was introducing a new product – violin strings for children. They were easy to play and also sounded true to the original Dominant brand. Connolly reached out to PMG for research, a strategic plan and implementation…and they weren’t disappointed!Read More

In order to dominate the surging domestic and emerging international markets in the 1980s, J. D’Addario needed to create an identity and a “brand”. They contacted PMG to create a plan that included a promotional theme and a look and feel that extended to media, posters and tee shirts.Read More