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messaging
19
Feb

What Makes Songs Popular? It’s All About ‘You’

According to Research, One Word Can Predict a Musical Hit…and You Can Use the Same Word for Impact in Your Sales and Marketing Messages. Marketing professors at Wharton and York University processed thousands of hit songs to determine if there were language patterns that contributed to success. Their results may surprise you and, even better, can...
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11
Jan

Repositioning an IT Leader: Total Technology Solutions

The technology industry is ever-changing. Total, a full-service IT and cybersecurity solutions company, recognized that customers and prospects didn’t understand their brand, their expertise or their breadth of services. PMG’s strategy began with updating the company name and logo…and continued from there.  
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19
Oct

The Anti-Stigma Campaign: Nassau Alliance for Addiction Services (NAFAS)

Nassau County addiction treatment agencies felt it necessary to come together to reach out to those individuals and families in crisis. PMG created a recognizable name, logo and identity for NAFAS, that was utilized across a broad range of tactics and outreach vehicles.
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03
May

Adding MBAs To The San Fransisco Bay Area: Golden Gate University

Golden Gate University encountered intense competition for Strategic MBA candidates in the San Francisco Bay area. They  needed to fill a minimum of 20 chairs with qualified candidates and they didn’t have much time. Not only did they need to reach a specific audience, but they needed to do it with an eye on budget.
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19
May

The Fit Campaign: Coach Realtors Recruits New Talent

Long Island’s largest independent realtor and the third largest realtor of any type in the huge Nassau-Suffolk marketplace, Coach Realtors, was seeking expansion. The overriding goals to reposition Coach included creating an image upgradeto compete in a high-end marketplace and attracting new talent capable of selling into that lucrative market segment.
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