Tag

logo
11
Jan

Repositioning an IT Leader: Total Technology Solutions

The technology industry is ever-changing. Total, a full-service IT and cybersecurity solutions company, recognized that customers and prospects didn’t understand their brand, their expertise or their breadth of services. PMG’s strategy began with updating the company name and logo…and continued from there.  
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14
Mar

Redesigning An Iconic Logo: The Window Shop Jewelers

The Window Shop Jewelers has been a Northport Village fixture since 1976. Aside from proprietor Jean McNeill’s smiling visage, the store was identified by a logo featuring stylized, hand-drawn vines. Over the years, the shop grew in both stature and fame, but like so many icons from the era, the logo did not keep pace.
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